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undergraduate thesis
GUERILLA MARKETING – POJAM I ZNAČAJ
2018. urn:nbn:hr:251:714899
Jambrečina, Ena
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Jambrečina, E. (2018). GUERILLA MARKETING – POJAM I ZNAČAJ (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:714899

Jambrečina, Ena. "GUERILLA MARKETING – POJAM I ZNAČAJ." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:714899

Jambrečina, Ena. "GUERILLA MARKETING – POJAM I ZNAČAJ." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:714899

Jambrečina, E. (2018). 'GUERILLA MARKETING – POJAM I ZNAČAJ', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:714899

Jambrečina E. GUERILLA MARKETING – POJAM I ZNAČAJ [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2018 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:251:714899

E. Jambrečina, "GUERILLA MARKETING – POJAM I ZNAČAJ", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:251:714899

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Metadata
TitleGUERILLA MARKETING – POJAM I ZNAČAJ
AuthorEna Jambrečina
MentorIva Buljubašić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2018, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U današnjem svijetu gotovo je nemoguće ne primijetiti oblike gerilskog marketinga. Prvi oblici pojavili su se 70-ih godina prošlog stoljeća u SAD-u odakle se proširio po cijelom svijetu. Kako se tehnologija ubrzano razvija i sve postaje digitalno, tako se razvija i gerilski način oglašavanja. Za razliku od tradicionalnog, kojemu je potreban veliki budžet, gerilski marketing svoje ideje razvija uz minimalne budžete ili besplatno. To je odlika koju su mala poduzeća prihvatila zbog ograničenih i niskih budžeta, ali su iz toga napravili nešto što će se zauvijek koristiti. Kroz godine, razvile su se mnoge karakteristike i odlike gerilskog marketinga koje će se pobliže objasniti nadalje u radu, a cilj je ovog rada približiti pojam gerilskog marketinga ljudima i poduzećima koji se do sada nisu susretali s ovim oblikom marketinga. Kreativnost, nekonvencionalnost, buntovnost, inovativnost i mašta neki su od najbližih pojmova koje se mogu povezati s gerilskim marketingom.
Abstract (english)
In today's world, it is simply impossible not to notice the forms of guerilla marketing. The first forms appeared in the 1970s in the United States from where it spread all over the world. As technology develops and everything is digitally digitized, a guerilla way of advertising is developed. Unlike the traditional marketing who needs a large budget, guerilla marketing develops their ideas with minimal budgets or free of charge. This is the quality that small businesses have accepted because of limited and low budgets, but they have made something that will be used forever. Throughout the year, many features of guerrilla marketing have evolved, which will be further explained in the seminar work. The aim of this work is to bring the guerilla marketing concept closer to people and businesses that have not encountered this type of marketing. Creativity, unconventionality, rebellion, innovation and imagination are some of the closest terms we can associate with guerilla marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:714899
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-01-31 14:11:46