In the world of speed, innovation, and adrenaline, Formula 1 serves as a realm where dreams come true, and where talent and technology write history. This paper explores the evolution of Formula 1 through the dynamics of marketing strategies and branding. Through a historical analysis, it emphasizes that Formula 1 is not only defined by speed on the track, but also by strategic approaches to marketing campaigns that have contributed to its global dominance. Marketing strategies, from the inception of marketing concepts to contemporary practices, have played a pivotal role in shaping perceptions of Formula 1. Additionally, a significant factor in the globalization of this sport is the new ownership of Formula 1 under the company Liberty Media. Under this new ownership, fans have had the opportunity to gain insight into behind-thescenes events through the documentary series "Drive to Survive," which has become pivotal in fostering passion for Formula 1 worldwide. Sponsorship, as key players on the racing circuit, reveal how brands have found their place and adapted to changing trends, including transitioning to alternative forms of advertising due to the ban on tobacco product advertising. Meanwhile, the battle with economic curves unveils how costs and revenues shape the landscape of Formula 1 and their impact on the sustainability of the sport. Looking towards the future, the question of sustainability arises, pondering how to find a balance between technology, ecology, and economy. Through the analysis of teams and drivers, the key secret to the success of Formula 1 is revealed - a fusion of talent, technology, and relentless effort that turns dreams into reality.