The topic of this master's thesis is the analysis and comparison of headlines above identical textual content, specifically newspaper articles published in the daily newspapers "24sata" and "Jutarnji list," as well as on the websites of "24sata" and "Jutarnji list." The objective of the study was to investigate the similarities and differences between digital and print news content and to determine the characteristics of the headlines used. In the theoretical part of the thesis, concepts of newspapers and journalism are briefly introduced, along with the phenomenon of media convergence, with a particular focus on online journalism and the types of headlines that can be observed in print and online newspaper editions. In the research part of the thesis, content analysis and comparative analysis methods were employed. The analyses revealed that headlines in print editions, contrary to previous assumptions, are most often not created in accordance with journalistic standards. Headlines in the print edition of "24sata" and on their website, used to present the same media content, are mostly almost identical. In the case of the daily newspaper and website "Jutarnji list," headlines mostly differ from each other and are less sensationalistic compared to "24sata." It is concluded that headlines of newspaper articles on online portals are generally longer, more detailed, and reveal more information compared to those in daily newspapers, but they are more inclined towards a sensationalistic approach to attract readers or their "clicks" for the purpose of revenue generation.