The issue of representation in video games has long been a focal point of cultural and social debate, raising questions about the media's influence on gender perception, identity formation, and social norms. These depictions not only reflected social attitudes, but also contributed to shaping the expectations and self-perceptions of male and female players. The paper explores the emergence of various movements, highlighting the importance of a fair, diverse and nuanced representation of these groups. It places the representations and developer's approach to the development of female characters in four categories: extreme examples of overemphasized sexualization of characters without a narrative reason, emphasized sexuality that supports narrative purposes and ideas, improved female representation in games, excessive correction of female representation that harms the narrative and quality of the game. After analyzing previous works and games placed in the aforementioned categories, it emphasizes the emergence of more complex characters over the years, which challenge traditional gender roles, and analyzes games that in a certain way promote inclusivity and empowerment. Despite this progress, the industry still struggles with tensions between commercial interests and aspirations for progressive representation. Hypersexualized female characters remain an integral part of some series, often with little narrative justification, perpetuating harmful stereotypes and reinforcing the objectification of women. At the same time, certain games have found ways to use hypersexuality to support narrative themes, creating more complex dialogue around gender and sexuality within them. He concludes that the medium of video games has significant cultural and social implications for society and consumers, especially the young audience, which is why the representation shown in them is important in further development of media and industry.