In recent years, the field of artificial intelligence has seen significant advancements across various domains. As technology increasingly shifts towards making decisions of general importance that subtly influence the lives of individuals and society, it is crucial to assess its implications not only from a technological standpoint but also from social and ethical perspectives. This paper addresses the intersection of seemingly opposing fields: feminist theory and new technology, which, in the contemporary discourse of democracy transitioning into technocracy, is becoming increasingly relevant, particularly with the development of generative artificial intelligence (AI). The issue this paper seeks to explore is the potential impact of artificial intelligence on our perception of social, ethical, and cultural values through the numerous AI systems we interact with daily. As feminist theory progresses into its fourth wave, characterized by the use of digital tools, it becomes essential to understand how technologies affect gender representation and how they either reinforce or challenge existing gender stereotypes. Through a feminist framework, the paper examines how generative AI models reflect existing social inequalities and biases, with a specific focus on gender representation. The research demonstrates that, despite certain advancements, depictions of genders in artificially generated content clearly reveal the presence of gender stereotypes that reflect socially conditioned perceptions, thus reinforcing the thesis of unequal representation and valuation of genders. The paper also highlights the importance of a comprehensive analysis of different forms of discrimination in the digital space. This analysis is crucial for uncovering and understanding how various types of bias and inequality shape and interpret the digital environment, contributing to a deeper understanding of its impact on society.