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master's thesis
Značenje digitalnog marketinga u promociji sporta
2018. urn:nbn:hr:251:313631
Stojaković, Matija
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Stojaković, M. (2018). Značenje digitalnog marketinga u promociji sporta (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:313631

Stojaković, Matija. "Značenje digitalnog marketinga u promociji sporta." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:313631

Stojaković, Matija. "Značenje digitalnog marketinga u promociji sporta." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:313631

Stojaković, M. (2018). 'Značenje digitalnog marketinga u promociji sporta', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:313631

Stojaković M. Značenje digitalnog marketinga u promociji sporta [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2018 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:251:313631

M. Stojaković, "Značenje digitalnog marketinga u promociji sporta", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:251:313631

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Metadata
TitleZnačenje digitalnog marketinga u promociji sporta
AuthorMatija Stojaković
MentorIvana Bestvina Bukvić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2018-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Diplomski rad bavi se sportskim marketingom kao specifičnom i trenutno jednom od najunosnijih grana marketinga. Razrađuje se kroz prikaz njegovih definicija, karakteristika, ali i povijesti kako bi rezultati istraživanja provedenog metodom dubinskog intervjua s marketinškim stručnjakom Marijanom Palićem prikazali pravu sliku stanja ove vrste marketinga danas u svijetu, ali i na području Republike Hrvatske. Svrha ovoga rada je pokazati razvoj sportskog marketinga kao nove poslovne grane i njegovo značenje kroz prikaz karijere i vizije kompetentnog marketinškog stručnjaka. Pritom je cilj ovog rada doprinijeti nastojanju za promjenom ukorijenjenih stavova na osnovu kojih se marketinški rad zasniva na konvencionalnim i nedigitalnim metodama budući da je za uspješnu promociju u sportu nužna kombinacija digitalnih i nedigitalnih marketinških metoda.
Abstract (english)
This master's thesis deals with sports marketing as a specific and currently one of the most profitable marketing branches. It is elaborated through its definitions, characteristics as well as its history, so that the results of the research conducted by an in-depth interview with marketing expert, Marijan Palić, illustrate the true picture of the state of this type of marketing in today's world as well as on the territory of the Republic of Croatia. The purpose of this paper is to show the development of sports marketing as a new business branch and its significance through the career and vision of a competent marketing expert. The aim of this paper is to contribute to the efforts for change the ingrained attitudes on which the marketing work is based on conventional and non-digital methods, since a combination of digital and non-marketing marketing methods is essential for successful promotion in sports.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:313631
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-01-24 10:01:21