Tourism is an inexhaustible source of research and questions, both from a sociological and, necessarily, an economic level. Despite the everyday use of the term and its presence throughout history, ethnographic and sociological questions are still open, as well as research whose continuation and development we can expect in the coming decades. The economic importance of tourism has undoubtedly assumed the main role, so the movements of tourists as well as the elementary phenomena of tourism are often counted and presented mathematically and financially, through their importance on the market. Noticing the needs and movements of tourists, in the middle of the 20th century it was pointed out the need for a more detailed consideration of the motives of tourists, as well as the impact on the visited localities and locals. The primary goal of this paper is to investigate the relationship between culture and tourism, and to specifically determine the characteristics of the influence of cultural heritage and its revitalization on the tourist offer and tourism in general. In addition to the above, it is important to emphasize the impact of tourism on the locality and the cultural heritage itself, and to point out problematic aspects that require caution and institutional detailed handling, that is, regulation of the treatment of cultural heritage and tourist offer. In addition to the theoretical overview of the so far researched and known elements of importance for the topic, examples of cultural heritage revitalization as well as opportunities for the future will be highlighted.