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undergraduate thesis
Društve mreže u promociji glazbenih sadržaja
2021. urn:nbn:hr:251:719938
Šušnjar, Ivan
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Šušnjar, I. (2021). Društve mreže u promociji glazbenih sadržaja (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:719938

Šušnjar, Ivan. "Društve mreže u promociji glazbenih sadržaja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:251:719938

Šušnjar, Ivan. "Društve mreže u promociji glazbenih sadržaja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:251:719938

Šušnjar, I. (2021). 'Društve mreže u promociji glazbenih sadržaja', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:251:719938

Šušnjar I. Društve mreže u promociji glazbenih sadržaja [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:251:719938

I. Šušnjar, "Društve mreže u promociji glazbenih sadržaja", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:251:719938

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Metadata
TitleDruštve mreže u promociji glazbenih sadržaja
AuthorIvan Šušnjar
MentorXhevdet Sahatxhija (mentor)
MentorDavor Bobić (mentor)
Committee memberXhevdet Sahatxhija (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		INTERDISCIPLINARY FIELDS OF ART
Abstract
Promocija je vrsta marketinške komunikacije kojoj je cilj i svrha informirati javnost te određenu skupinu ljudi o relativnim vrijednostima proizvoda, usluge, brenda itd. Marketinški stručnjaci koriste promociju kao sredstvo da stvore određeni motiv u svijesti osobe koja će kupiti proizvod koji se promovira. Zapravo primarni zadatak jest stimulirati kupca emocionalno i kognitivno. Tako se postiže povećanje interesa i svijesti o produktu koji je na tržištu. Danas jedno od najvećih marketinški tržišta postale su društvene mreže koje čine svakodnevicu ljudskog života. Izloženi smo konstantnoj struji informacija kojim je vrlo lako pristupiti bilo kada i bilo gdje, sve što trebamo imati je napunjen mobitel i internet. Na društvenim mrežama kao što su Facebook, Instagram, Twitter ponajviše se pronalazi zabavni sadržaj (glazba, film itd. ) koji je lako iskoristiti u svrhu promocije. Marketinški profesionalci pa i amateri, razni pojedinci manipuliraju društvenim mrežama kako bi promovirali svoj proizvod. U tu kolotečinu modernog potrošačkog društva dospjela je i glazbena industrija te glazbeni sadržaj isto tako postaje dio marketinškog svijeta. Glazbenici koristeći društvene mreže mogu lako doprijeti do velikog broja slušatelja te uspješnim promoviranjem približiti svoj rad publici. Dovoljno je samo par "klikova" da bi glazbeni sadržaj kupili i pohranili u memoriju tehnološkog instrumenta ( mobitel, računalo, tv...).
Abstract (english)
Promotion is a type of marketing communication whose goal and purpose is to inform the public and a certain group of people about the relative values of a product, service, brand, etc. In fact the primary task is to stimulate the customer emotionally and cognitively. This increases the interest and awareness of the product on the market. Today, one of the largest marketing markets has become the social networks that make up everyday life. We are exposed to a constant flow of information that is very easy to access anytime and anywhere, all we need to have is a charged cell phone and the internet. On social networks such as Facebook, Instagram, Twitter, mostly entertainment content (music, movies, etc.) is found that is easy to use for promotional purposes.vMarketing professionals and even amateurs, various individuals manipulate social networks to promote their product. The music industry has also fallen into this rut of modern consumer society, and music content is also becoming part of the marketing world. Using social networks, musicians can easily reach a large number of listeners and, through successful promotion, bring their work closer to the audience. It only takes a couple of "clicks" to buy and store music content in the memory of a technological instrument (mobile phone, computer, TV ...).
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:719938
Study programmeTitle: BA in Stringed Instruments; specializations in: BA in Stringed Instruments, Specialization in Guitar, BA in Stringed Instruments, Specialization in Tamburitza
Course: BA in Stringed Instruments, Specialization in Guitar
Study programme type: university
Study level: undergraduate
Academic / professional title: Prvostupnik instrumenta gitare (Prvostupnik instrumenta gitare)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2022-03-14 15:38:01