Društve mreže u promociji glazbenih sadržaja

Šušnjar, Ivan

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undergraduate thesis

Društve mreže u promociji glazbenih sadržaja

2021. urn:nbn:hr:251:719938

Šušnjar, Ivan

Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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APA 6th Edition

Šušnjar, I. (2021). Društve mreže u promociji glazbenih sadržaja (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:719938

MLA 8th Edition

Šušnjar, Ivan. "Društve mreže u promociji glazbenih sadržaja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:251:719938

Chicago 17th Edition

Harvard

Šušnjar, I. (2021). 'Društve mreže u promociji glazbenih sadržaja', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:719938

Vancouver

Šušnjar I. Društve mreže u promociji glazbenih sadržaja [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2021 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:251:719938

IEEE

I. Šušnjar, "Društve mreže u promociji glazbenih sadržaja", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:251:719938

Cite this item: https://urn.nsk.hr/urn:nbn:hr:251:719938

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Metadata

Title	Društve mreže u promociji glazbenih sadržaja
Author	Ivan Šušnjar
Mentor	Xhevdet Sahatxhija (mentor)
Mentor	Davor Bobić (mentor)
Committee member	Xhevdet Sahatxhija (predsjednik povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Academy of Arts and Culture in Osijek Osijek
Defense date and country	2021-09-16, Croatia
Scientific / art field, discipline and subdiscipline	INTERDISCIPLINARY FIELDS OF ART
Abstract	Promocija je vrsta marketinške komunikacije kojoj je cilj i svrha informirati javnost te određenu skupinu ljudi o relativnim vrijednostima proizvoda, usluge, brenda itd. Marketinški stručnjaci koriste promociju kao sredstvo da stvore određeni motiv u svijesti osobe koja će kupiti proizvod koji se promovira. Zapravo primarni zadatak jest stimulirati kupca emocionalno i kognitivno. Tako se postiže povećanje interesa i svijesti o produktu koji je na tržištu. Danas jedno od najvećih marketinški tržišta postale su društvene mreže koje čine svakodnevicu ljudskog života. Izloženi smo konstantnoj struji informacija kojim je vrlo lako pristupiti bilo kada i bilo gdje, sve što trebamo imati je napunjen mobitel i internet. Na društvenim mrežama kao što su Facebook, Instagram, Twitter ponajviše se pronalazi zabavni sadržaj (glazba, film itd. ) koji je lako iskoristiti u svrhu promocije. Marketinški profesionalci pa i amateri, razni pojedinci manipuliraju društvenim mrežama kako bi promovirali svoj proizvod. U tu kolotečinu modernog potrošačkog društva dospjela je i glazbena industrija te glazbeni sadržaj isto tako postaje dio marketinškog svijeta. Glazbenici koristeći društvene mreže mogu lako doprijeti do velikog broja slušatelja te uspješnim promoviranjem približiti svoj rad publici. Dovoljno je samo par "klikova" da bi glazbeni sadržaj kupili i pohranili u memoriju tehnološkog instrumenta ( mobitel, računalo, tv...).
Abstract (english)	Promotion is a type of marketing communication whose goal and purpose is to inform the public and a certain group of people about the relative values of a product, service, brand, etc. In fact the primary task is to stimulate the customer emotionally and cognitively. This increases the interest and awareness of the product on the market. Today, one of the largest marketing markets has become the social networks that make up everyday life. We are exposed to a constant flow of information that is very easy to access anytime and anywhere, all we need to have is a charged cell phone and the internet. On social networks such as Facebook, Instagram, Twitter, mostly entertainment content (music, movies, etc.) is found that is easy to use for promotional purposes.vMarketing professionals and even amateurs, various individuals manipulate social networks to promote their product. The music industry has also fallen into this rut of modern consumer society, and music content is also becoming part of the marketing world. Using social networks, musicians can easily reach a large number of listeners and, through successful promotion, bring their work closer to the audience. It only takes a couple of "clicks" to buy and store music content in the memory of a technological instrument (mobile phone, computer, TV ...).
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:251:719938
Study programme	Title: BA in Stringed Instruments; specializations in: BA in Stringed Instruments, Specialization in Guitar, BA in Stringed Instruments, Specialization in Tamburitza Course: BA in Stringed Instruments, Specialization in Guitar Study programme type: university Study level: undergraduate Academic / professional title: Prvostupnik instrumenta gitare (Prvostupnik instrumenta gitare)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
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Created on	2022-03-14 15:38:01