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undergraduate thesis
Uloga i važnost menadžmenta i marketinga u organizaciji glazbenih festivala
2019. urn:nbn:hr:251:876062
Franjić, Petra
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Franjić, P. (2019). Uloga i važnost menadžmenta i marketinga u organizaciji glazbenih festivala (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:876062

Franjić, Petra. "Uloga i važnost menadžmenta i marketinga u organizaciji glazbenih festivala." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:876062

Franjić, Petra. "Uloga i važnost menadžmenta i marketinga u organizaciji glazbenih festivala." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:876062

Franjić, P. (2019). 'Uloga i važnost menadžmenta i marketinga u organizaciji glazbenih festivala', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 13 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:876062

Franjić P. Uloga i važnost menadžmenta i marketinga u organizaciji glazbenih festivala [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2019 [cited 2024 November 13] Available at: https://urn.nsk.hr/urn:nbn:hr:251:876062

P. Franjić, "Uloga i važnost menadžmenta i marketinga u organizaciji glazbenih festivala", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:251:876062

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Metadata
TitleUloga i važnost menadžmenta i marketinga u organizaciji glazbenih festivala
Title (english)The Role and Importance of Management and Marketing in Organization of Music Festivals
AuthorPetra Franjić
MentorMarta Borić Cvenić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog završnog rada je važnost menadžmenta i marketinga u organizaciji glazbenih festivala. Zadnjih godina sve popularniji postaju razni festivali, a posebno glazbeni festivali. Organizacija ovakvog događaja dosta je komplicirana što će se vidjeli i kroz ovaj rad. Zadaća menadžmenta kod glazbenih festivala je da stvore kvalitetnu ideju, zaposle prave ljude, stvore realan plan za festival te kada ga provedu da ga znaju i održavati. Potrebno je znati kvalitetno nadzirati festival. Spomenuti će se i što se sve ubraja u marketing događanja, odnosno festivala. Kao primjer u radu obrađena su dva velika hrvatska glazbena festivala, INmusic festival i Ultra Europe koji se provodi u Splitu te jedan američki festival koji nije uspio, a to je Fyre festival.
Abstract (english)
The theme of this final paper is the importance of management and marketing in the organization of music festivals. In the last years different kinds of festivals are getting more and more popular, especially music festivals. Organization of these kinds of events is more complicated than it seems, and it will be shown through this paper. The role of management during music festivals is to create a quality idea, hire the right people, to create a realistic plan for the festival and when they carry the plan out it’s important that they know how to maintain it. It is important to know how to quality control. It wil be mentioned everything that is included in event marketing. The examples in this paper there will be mentioned two big Croatian music festivals and they are INmusic festival and Ultra Europe festival that is held in Split and as an example of a festival that failed is an American festival called Fyre festival.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:876062
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-01-24 10:17:12