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master's thesis
Prilagodba glazbene industrije u digitalnom okruženju - marketing i menadžment
2020. urn:nbn:hr:251:971627
Pintarić, Krešimir
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Pintarić, K. (2020). Prilagodba glazbene industrije u digitalnom okruženju - marketing i menadžment (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:971627

Pintarić, Krešimir. "Prilagodba glazbene industrije u digitalnom okruženju - marketing i menadžment." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:971627

Pintarić, Krešimir. "Prilagodba glazbene industrije u digitalnom okruženju - marketing i menadžment." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:971627

Pintarić, K. (2020). 'Prilagodba glazbene industrije u digitalnom okruženju - marketing i menadžment', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:971627

Pintarić K. Prilagodba glazbene industrije u digitalnom okruženju - marketing i menadžment [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:251:971627

K. Pintarić, "Prilagodba glazbene industrije u digitalnom okruženju - marketing i menadžment", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:971627

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Metadata
TitlePrilagodba glazbene industrije u digitalnom okruženju - marketing i menadžment
Title (english)Music industry's adaption in the digital environment - marketing and management
AuthorKrešimir Pintarić
MentorDamir Šebo (mentor)
MentorIgor Mavrin (sumentor)
Committee memberIgor Mavrin (predsjednik povjerenstva)
Committee memberMarija Šain (član povjerenstva)
Committee memberDamir Šebo (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Od trenutka kada je postao komercijalno dostupan općoj javnosti, internet je bio opisan kao svjetski fenomen koji će zauvijek promijeniti način na koji ljudi vode svoj svakodnevni život. Međutim, to je bio tek početak, uzimajući u obzir koliko je novih trendova i kreativnih načina njegovog korištenja generirao sadržaja i alata od njegovog postojanja. Kako se svaka poslovna organizacija prilagodila novom digitalnom okruženju, tako je dominirao i glazbenom industrijom. Naime, kako je digitalno okruženje imalo pozitivni utjecaj na oglašavanje i distribuciju glazbe, tako je imao i negativni, poput ilegalnog, besplatnog preuzimanja glazbenog kataloga te dovođenja u pitanje relevantnost izdavačkih kuća. Profesionalci iz raznih polja glazbene industrije su se ubrzo prilagodili postavljenim izazovima, nalazeći načine koji će biti praktičan i isplativ jednako profesionalcima i konzumentima.
Abstract (english)
From the moment it became commercially available to the general public, the Internet was described as a world phenomenon that will forever change the way people go through their everyday lives. However, that was just the beginning, considering how many new trends and creative ways of its usage generated since its existence. As each business organization adapted to the new digital surrounding, it dominated the music industry as well. Namely, as the digital environment had a positive influence on promotion and distribution of music, it had a negative impact as well, such as illegal, free download of music catalog and questioning the relevance of record labels. Professionals from the music industry's various fields have soon adapted to the challenges, finding ways that will be practical and profitable for both professionals and consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:971627
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-20 09:09:03