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master's thesis
Brendiranje, vizualni identitet i konkurentnost gradova: socio-ekonomski učinci
2020. urn:nbn:hr:251:617893
Palijan, Matija
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Palijan, M. (2020). Brendiranje, vizualni identitet i konkurentnost gradova: socio-ekonomski učinci (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:617893

Palijan, Matija. "Brendiranje, vizualni identitet i konkurentnost gradova: socio-ekonomski učinci." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:617893

Palijan, Matija. "Brendiranje, vizualni identitet i konkurentnost gradova: socio-ekonomski učinci." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:617893

Palijan, M. (2020). 'Brendiranje, vizualni identitet i konkurentnost gradova: socio-ekonomski učinci', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:617893

Palijan M. Brendiranje, vizualni identitet i konkurentnost gradova: socio-ekonomski učinci [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:251:617893

M. Palijan, "Brendiranje, vizualni identitet i konkurentnost gradova: socio-ekonomski učinci", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:617893

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Metadata
TitleBrendiranje, vizualni identitet i konkurentnost gradova: socio-ekonomski učinci
Title (english)Branding visual identity and competitiveness of cities: socio-economic effects
AuthorMatija Palijan
MentorIvana Bestvina Bukvić (mentor)
MentorLuka Alebić (sumentor)
Committee memberIva Buljubašić (predsjednik povjerenstva)
Committee memberMarija Tolušić (član povjerenstva)
Committee memberIvana Bestvina Bukvić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
U ovom radu istražuje se odnos urbanog identiteta, gradskog vizualnog identiteta te procesa brendiranja grada na primjeru grada Osijeka. Na početku rada pruža se kratak pregled razvoja gradova kroz povijest, od kamenog doba do današnjih modernih gradova. Razmatra se i fenomen brenda u okviru kapitalističkog tržišta te se raspravlja može li se on primijeniti i na gradove kako bi bili što uspješniji u privlačenju novih stanovnika i ekonomskih subjekata. Naglasak je stavljen na vizualni identitet kao ključnu komponentu brenda. Pruža se pregled provedenih kvalitativnih i kvantitativnih istraživanja čiji je cilj bio odrediti ključne odrednice identiteta grada Osijeka i razinu građanskog ponosa njegovih građana, što uključuje i ponos gradskim vizulnim identitetom, te istražiti postoji li strategija brendinga grada Osijeka. Istraživanje također nastoji odrediti imidž i prepoznatljivost Osijeka u ostalim dijelovima Republike Hrvatske.
Abstract (english)
This thesis examines the relationship of urban identity, visual identity and the process of branding a city on the example of city of Osijek. The thesis begins with a brief overview of the development of cities throughout history, since the Stone age until today's modern cities. The phenomenon of „brand“ in today's capitalistic market is examined and also the question of whether or not it can be applied to cities with the goal of attracting new inhabitants and businesses. Emphasis is placed upon visual identity as the key component of a brand. An overview of the results of quantitative and qualitative research is presented. The goal of the research was to determine the key elements of the identity of Osijek and it's citizens' level of civic pride, which includes the pride in the city's visual identity, and to determine if Osijek has a strategy of city branding. The research also aims to determine the public image and distinctiveness of Osijek in other parts of the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:617893
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-19 12:30:05