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undergraduate thesis
Društvene mreže kao važan online marketinški alat
2020. urn:nbn:hr:251:146391
Varzić, Josipa
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Varzić, J. (2020). Društvene mreže kao važan online marketinški alat (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:146391

Varzić, Josipa. "Društvene mreže kao važan online marketinški alat." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:146391

Varzić, Josipa. "Društvene mreže kao važan online marketinški alat." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:146391

Varzić, J. (2020). 'Društvene mreže kao važan online marketinški alat', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 05 February 2025, https://urn.nsk.hr/urn:nbn:hr:251:146391

Varzić J. Društvene mreže kao važan online marketinški alat [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2025 February 05] Available at: https://urn.nsk.hr/urn:nbn:hr:251:146391

J. Varzić, "Društvene mreže kao važan online marketinški alat", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:146391

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Metadata
TitleDruštvene mreže kao važan online marketinški alat
Title (english)Social networks as an important marketing tool
AuthorJosipa Varzić
MentorVladimir Rismondo (mentor)
MentorSnježana Barić-Šelmić (sumentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Završni rad Društvene mreže kao važan online marketinški alat bavi se prednostima i nedostatcima oglašavanja na društvenim mrežama. Razvoj novih tehnologija, posebice Interneta i društvenih mreža dosegao je visoku razinu, a samim time oni su postali jedni od neizbježnih kanala oglašavanja proizvoda i usluga. Društvene mreže promijenile su način na koji mlađa, ali i dobar dio srednje i starije populacije komunicira. Njihovom pojavom promijenio se i način rada marketinga u uspostavljanju kontakta sa potrošačima. Društvene mreže kao što su Facebook, Instagram i YouTube više nisu samo platforme za dijeljenje zabavnog sadržaja i komunikaciju, već se njima služe i poslovni ljudi iz cijelog svijeta. Cilj ovog završnog rada je pobliže objasniti funkcioniranje društvenih mreža, oglašavanje na istima i samu svrhu tog načina oglašavanja.
Abstract (english)
The paper Social networks as an important marketing tool deals with the advantages and disadvantages of social media advertising. The development of new technologies, especially the Internet and social networks, has reached a high level, and thus they have become one of the inevitable channels for advertising products and services. Social networks have changed the way younger, but also a good part of the middle and older population communicates. With their appearance, the way of marketing has changed in establishing contact with consumers. Social networks such as Facebook, Instagram and YouTube are no longer just platforms for sharing entertainment content and communication, but are also used by business people from all over the world. The main goal of this paper is to explain in more detail the functioning of social networks, advertising on them and the very purpose of this method of advertising.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:146391
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-29 13:01:26