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undergraduate thesis
Utjecaj televizijskih reklama na djecu
2020. urn:nbn:hr:251:590476
Pilav, Ariana
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Pilav, A. (2020). Utjecaj televizijskih reklama na djecu (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:590476

Pilav, Ariana. "Utjecaj televizijskih reklama na djecu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:590476

Pilav, Ariana. "Utjecaj televizijskih reklama na djecu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:590476

Pilav, A. (2020). 'Utjecaj televizijskih reklama na djecu', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 04 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:590476

Pilav A. Utjecaj televizijskih reklama na djecu [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 December 04] Available at: https://urn.nsk.hr/urn:nbn:hr:251:590476

A. Pilav, "Utjecaj televizijskih reklama na djecu", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:590476

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Metadata
TitleUtjecaj televizijskih reklama na djecu
Title (english)The impact of television commercials on children
AuthorAriana Pilav
MentorIvica Šola (mentor)
MentorTomislav Levak (sumentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		INTERDISCIPLINARY FIELDS OF ART
Abstract
Ovaj rad bavi se u prvom redu pozitivnim i negativnim stranama oglašavanja i njegova utjecaja, ponajprije na djecu, ali i na odrasle. U svrhu boljega razumijevanja pojmova reklama i oglašavanje, objašnjena su njihova značenja i načini djelovanja i poslovanja. U radu se definira i pojam „medijska pismenost“- koji je vrlo važan zbog sve izraženije pojave novih i suvremenih tehnologija, osobito na području medija zbog čega je i djeci i starijima potrebno pojačano obrazovanje iz navedene domene. U glavnom dijelu rada objašnjava se zašto uopće djeca gledaju televiziju, zašto oglašivači ciljaju baš na njih, znaju li djeca što su reklame te kako one utječu na njih. Televizija je još uvijek primaran izvor reklama te iz toga razloga one imaju vrlo velik utjecaj na djecu. Pojašnjavaju se svi negativni utjecaji koji reklame imaju na djecu, od moralnih i emocionalnih do onih tjelesnih. U završnom dijelu rada navode se načini za zaštitu djece i sprječavanje negativnih posljedica. Cilj je ovoga rada objasniti kakav utjecaj reklame imaju na djecu, osvijestiti probleme s kojima se suočavaju i roditelji i djeca te objasniti kako i na koje se načine može djecu uputiti na gledanje televizije s razumijevanjem.
Abstract (english)
This paper deals primarily with the positive and negative sides of advertising and its impact on children but also on adults In order to better understand the terms of advertising and advertisements, this paper will explain their meanings, modes of action and ways of working. The paper also defines the term „media literacy“-which is very important due to the growing emergence of new and modern technologies, especially in the field of media, which is why both children and the elderly need enhanced education in this field. The main part of the paper explains why children watch television in general, why advertisers target them, whether children know what commercials are and how they affect them. Television is still the primary source of advertising and for this reason they have a very large impact on children. The paper explains all the negative effects that advertisements have on children, from moral and emotional to physical ones. The final part of the paper lists ways to protect children and prevent negative consequences. The main goal of this paper is to explain the impact of advertising on children, to raise awareness of the problems faced by both parents and children, and to explain the ways in which children can be instructed to watch television with understanding.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:590476
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-25 14:47:43