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undergraduate thesis
ULOGA PSIHOLOGIJE U MARKETINGU
2020. urn:nbn:hr:251:376309
Čizmar, Elena
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Čizmar, E. (2020). ULOGA PSIHOLOGIJE U MARKETINGU (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:376309

Čizmar, Elena. "ULOGA PSIHOLOGIJE U MARKETINGU." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:376309

Čizmar, Elena. "ULOGA PSIHOLOGIJE U MARKETINGU." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:376309

Čizmar, E. (2020). 'ULOGA PSIHOLOGIJE U MARKETINGU', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:376309

Čizmar E. ULOGA PSIHOLOGIJE U MARKETINGU [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:251:376309

E. Čizmar, "ULOGA PSIHOLOGIJE U MARKETINGU", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:376309

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Metadata
TitleULOGA PSIHOLOGIJE U MARKETINGU
AuthorElena Čizmar
MentorIva Buljubašić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog završnog rada je Uloga psihologije u marketingu te se u radu pojašnjava odnos proizvođača i potrošača kroz psihologiju marketinga. Psihologija marketinga je primijenjena grana psihologije koja proučava kako kroz obostranu korist doprinijeti zadovoljavanju želja i sa strane proizvođača i potrošača. Ona je važna jer nam omogućuje da lakše razumijemo potrošačeve zahtjeve i želje te na taj način proizvođači lakše mogu napraviti svoju marketinšku strategiju kroz segmentiranje tržišta, odnosno lakše i bolje odabiru svoje ciljno tržište. Jako je bino razumjeti kako i zašto se potrošač ponaša na određeni način. Na ponašanje potrošača utječu unutarnji i vanjski čimbenici koji su od iznimne važnosti za marketing i omogućuju bolje razumijevanje potrošačeva ponašanja.
Abstract (english)
The topic for this final work is ''The Role of Psychology in Marketing'' and my paper explains relation between producers and consumers through marketing psychology. Marketing psychology is applied branch which studies how mutual benefit can contribute to satisfy wishes and desires both parties consumers and producers. It is important, because it enables us to understand more easily consumers needs and desires, and in that way producers can easily make their marketing strategy through market segmentation with reference to selecting their target market. It is important to understand how and why consumers behave in a certain manner. The consumer behaviour is divided into internal and external factors which are exceptionally important for marketing and better understanding of their behaviour.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:376309
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-01-30 17:36:49