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master's thesis
Analiza utjecaja streaming platformi na trend slušanja glazbe - studija slučaja Spotify
2024. urn:nbn:hr:251:561153
Sečak, Antonio
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Sečak, A. (2024). Analiza utjecaja streaming platformi na trend slušanja glazbe - studija slučaja Spotify (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:561153

Sečak, Antonio. "Analiza utjecaja streaming platformi na trend slušanja glazbe - studija slučaja Spotify." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:561153

Sečak, Antonio. "Analiza utjecaja streaming platformi na trend slušanja glazbe - studija slučaja Spotify." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:561153

Sečak, A. (2024). 'Analiza utjecaja streaming platformi na trend slušanja glazbe - studija slučaja Spotify', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 23 January 2025, https://urn.nsk.hr/urn:nbn:hr:251:561153

Sečak A. Analiza utjecaja streaming platformi na trend slušanja glazbe - studija slučaja Spotify [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2024 [cited 2025 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:251:561153

A. Sečak, "Analiza utjecaja streaming platformi na trend slušanja glazbe - studija slučaja Spotify", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:251:561153

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Metadata
TitleAnaliza utjecaja streaming platformi na trend slušanja glazbe - studija slučaja Spotify
Title (english)Analysis of the influence of streaming platforms on the trend of listening to music - Spotify case study
AuthorAntonio Sečak
MentorLuka Alebić (mentor)
MentorSnježana Barić-Šelmić (komentor)
Committee memberIva Buljubašić (predsjednik povjerenstva)
Committee memberDamir Šebo (član povjerenstva)
Committee memberIgor Mavrin (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2024-09-30, Croatia
Abstract
Ovaj diplomski rad napisan je na drugoj godini diplomskog studija Medija i odnosa s javnošću na Akademiji za umjetnost i kulturu u Osijeku, a analizira utjecaj streaming platformi na trend slušanja glazbe, s posebnim naglaskom na Spotify. Cilj istraživanja ovog diplomskog rada je utvrditi je li Spotify postao glavni medij za slušanje glazbe. U teorijskom dijelu rada objašnjene su važnosti i značajke glazbe u različitim povijesnim razdobljima, od starih kultura do dvadesetog stoljeća, obrađeni su značajni glazbeni žanrovi te je opisan razvoj različitih medija koji omogućavaju slušanje glazbe od gramofonskih ploča do glazbenih streaming platformi. U empirijskom dijelu rada istražena je pozicija Spotifyja kao medija za slušanje glazbe u odnosu na konkurente metodom studije slučaja kojom su analizirana istraživanja koja su provele relevantne agencije te vjerodostojni podatci koji su dostupni u medijima i na relevantnim mrežnim stranicama. U zaključku rada, na temelju prepoznatih ograničenja i prilika navedene su preporuke za buduća istraživanja na sličnu temu.
Abstract (english)
This Master's thesis was written in the second year of the Master's program in Media and Public Relations at the Academy of Arts and Culture in Osijek, and it analyzes the influence of streaming platforms on the music listening trend with a special focus on Spotify. The research aim of this thesis is to determine whether Spotify has become the primary medium for music listening. The theoretical part of the work explains the importance and characteristics of music in various historical periods, from ancient cultures to the twentieth century, significant music genres are discussed, and the development of different media enabling music listening is described, from gramophone records to music streaming platforms. In the empirical part of the thesis, the position of Spotify as a music listening medium in relation to competitors was explored using a case study method analyzing research conducted by relevant agencies and credible data available in the media and on relevant websites. In the conclusion of the thesis, based on identified limitations and opportunities, recommendations for future research on a similar topic are provided.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:561153
Study programmeTitle: MA in Media and Public Relations (double major)
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra medija i odnosa s javnošću (sveučilišni/a magistar/magistra medija i odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-28 09:28:43