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undergraduate thesis
Utjecaj društvenih mreža i mikro trendova na modnu industriju
2024. urn:nbn:hr:251:788248
Jurić, Lucija
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Jurić, L. (2024). Utjecaj društvenih mreža i mikro trendova na modnu industriju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:788248

Jurić, Lucija. "Utjecaj društvenih mreža i mikro trendova na modnu industriju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:788248

Jurić, Lucija. "Utjecaj društvenih mreža i mikro trendova na modnu industriju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:788248

Jurić, L. (2024). 'Utjecaj društvenih mreža i mikro trendova na modnu industriju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 20 March 2025, https://urn.nsk.hr/urn:nbn:hr:251:788248

Jurić L. Utjecaj društvenih mreža i mikro trendova na modnu industriju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2024 [cited 2025 March 20] Available at: https://urn.nsk.hr/urn:nbn:hr:251:788248

L. Jurić, "Utjecaj društvenih mreža i mikro trendova na modnu industriju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:251:788248

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Metadata
TitleUtjecaj društvenih mreža i mikro trendova na modnu industriju
Title (english)The influence of social media and micro trends on the fashion industry
AuthorLucija Jurić
MentorIva Buljubašić (mentor)
MentorSnježana Barić-Šelmić (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2024-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		INTERDISCIPLINARY FIELDS OF ART
Abstract
Modna industrija kroz svoju je povijest prošla kroz brojne velike preobrazbe. Ovaj završni rad usredotočuje se na najrecentniju preobrazbu, odnosno na pojavu društvenih mreža i mikro trendova i njihov utjecaj. Pojava interneta i društvenih mreža uvelike je promijenila poslovanje i marketing gotovo svake postojeće industrije, pa tako i modne. Društvene mreže postale su ključni alati u kreiranju i širenju modnih trendova, zbog toga što omogućuju brzu i globalnu komunikaciju. Svojevrsno ubrzanje modnih procesa uzrokovano društvenim mrežama očituje se u mikro trendovima. Mikro trendovi iznimno su brzi i prolazni modni fenomeni koji sve više utječu na dinamiku modne industrije time što potiču sve bržu proizvodnju i konzumaciju. Također predstavljaju izazov za poslovanje modnih brendova, koji pokušavaju držati korak s njima. Društvene mreže uvele su promjene u potrošačke navike koje u turbulentnom okruženju brze mode kulminiraju sve većom potrošnjom odjeće, što ostavlja štetne posljedice. U teorijskoj razradi, bit će pregledan razvoj modne industrije i njezina veza s konzumerizmom te sve promjene koje su društvene mreže i mikro trendovi uveli u poslovanje modne industrije. Na kraju će biti analizirani mogući budući ishodi te prijedlozi rješenja za novonastalo stanje.
Abstract (english)
The fashion industry has undergone many significant transformations throughout its history. This bachelor's thesis focuses on the most recent change, which is the arrival of social media and micro trends, and their impact. The arrival of the internet and social media has greatly impacted the business and marketing of almost every industry, including fashion. Social media has become a key tool in the creation and spread of fashion trends, because it enables fast, global communication. The acceleration of fashion processes driven by social media is manifested in micro trends. Micro trends are extremely quick and fleeting fashion phenomenons which affect the dynamics of the fashion industry more and more, because they encourage much faster production and consumption. They also present a challenge for the business practices of fashion brands, who try to keep up with them. Social media has changed consumer habits, which, in the turbulent environment of faster fashion, culminate in theever growing consumption of clothes, which has damaging consequences. In the theoretical elaboration, there will be an overview of the development of the fashion industry and its ties to consumerism, as well as all the changes social media and micro trends brought to the fashion industry. In the end, an analysis of possible future outcomes, and suggested solutions for the emerging situation will be provided.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:788248
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture, medija i menadžmenta (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-18 08:41:30