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undergraduate thesis
Fenomenologija kontroverznih influencera: studija slučaja influencerice Gypsy Rose Blanchard
2024. urn:nbn:hr:251:962628
Delbijanko, Angelina
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Delbijanko, A. (2024). Fenomenologija kontroverznih influencera: studija slučaja influencerice Gypsy Rose Blanchard (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:962628

Delbijanko, Angelina. "Fenomenologija kontroverznih influencera: studija slučaja influencerice Gypsy Rose Blanchard." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:962628

Delbijanko, Angelina. "Fenomenologija kontroverznih influencera: studija slučaja influencerice Gypsy Rose Blanchard." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:962628

Delbijanko, A. (2024). 'Fenomenologija kontroverznih influencera: studija slučaja influencerice Gypsy Rose Blanchard', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 05 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:962628

Delbijanko A. Fenomenologija kontroverznih influencera: studija slučaja influencerice Gypsy Rose Blanchard [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2024 [cited 2024 December 05] Available at: https://urn.nsk.hr/urn:nbn:hr:251:962628

A. Delbijanko, "Fenomenologija kontroverznih influencera: studija slučaja influencerice Gypsy Rose Blanchard", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:251:962628

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Metadata
TitleFenomenologija kontroverznih influencera: studija slučaja influencerice Gypsy Rose Blanchard
Title (english)Phenomenology of Controversial Influencers: A Case Study of Influencer Gypsy Rose Blanchard
AuthorAngelina Delbijanko
MentorIva Buljubašić (mentor)
MentorSnježana Barić-Šelmić (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2024-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		INTERDISCIPLINARY FIELDS OF ART
Abstract
U ovome radu promatraju se društvene mreže i influenceri, te kako oni danas igraju ključnu ulogu u oblikovanju javnog mišljenja i potrošačkih navika. Influencer marketing koristi osobni utjecaj poznatih ili utjecajnih pojedinaca na društvenim mrežama kako bi povećao svijest o brendovima i potaknuo kupovinu. Parasocijalni odnosi, koji su razvijeni kao koncept koji opisuje jednosmjerne, emocionalne veze između gledatelja i medijskih likova, dodatno su pojačani pojavom društvenih mreža. Ovi odnosi mogu biti snažni i dugotrajni, omogućujući ljudima da se povežu s likovima iz medija kao da su pravi prijatelji ili savjetnici. S obzirom na to, parasocijalni odnosi mogu uključivati likove iz različitih medija, uključujući poznate osobe na društvenim mrežama, TV serije, pa čak i likove iz video igara. U kontekstu Gypsy Rose Blanchard, njezin slučaj pokazuje kako društvene mreže i parasocijalni odnosi mogu utjecati na percepciju i ponašanje ljudi. Gypsy Rose, koja je postala poznata zbog tragične i kontroverzne situacije u kojoj je bila uključena, postala je predmet velikog interesa medija i javnosti. Njen slučaj se prati s velikom pažnjom, a njezina prisutnost na društvenim mrežama dodatno je povećala njen utjecaj i prisutnost u javnom diskursu. Nakon što je puštena iz zatvora, Gypsy Rose je koristila društvene mreže kako bi komunicirala s javnošću i medijima, dok su parasocijalni odnosi omogućili obožavateljima da se povežu s njenom pričom na emocionalnoj razini. Ovaj rad opisuje kako društvene mreže i influenceri mogu oblikovati i mijenjati javnu percepciju, te kako parasocijalni odnosi mogu imati značajan utjecaj na način na koji ljudi razumiju i reagiraju na medijski sadržaj.
Abstract (english)
In this paper, social media and influencers are examined, focusing on how they play a crucial role in shaping public opinion and consumer habits today. Influencer marketing leverages the personal influence of well-known or influential individuals on social media to increase brand awareness and drive purchases. Parasocial relationships, developed as a concept describing one-sided, emotional connections between viewers and media figures, have been further amplified by the advent of social media. These relationships can be strong and enduring, allowing individuals to connect with media figures as though they were real friends or advisors. Accordingly, parasocial relationships can involve characters from various media, including social media personalities, TV series, and even video game characters. In the context of Gypsy Rose Blanchard, her case demonstrates how social media and parasocial relationships can impact people's perceptions and behavior. Gypsy Rose, who became known due to the tragic and controversial circumstances surrounding her case, has attracted significant media and public attention. Her case is closely followed, and her presence on social media has further enhanced her influence and visibility in the public discourse. After her release from prison, Gypsy Rose used social media to communicate with the public and the media, while parasocial relationships allowed fans to connect with her story on an emotional level. This paper describes how social media and influencers can shape and alter public perception, and how parasocial relationships can significantly affect how people understand and respond to media content.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:962628
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture, medija i menadžmenta (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-17 10:16:52