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undergraduate thesis
Uloga influencera u osvještavanju nasilja nad ženama - odgovor publike i medija
2024. urn:nbn:hr:251:589068
Beneš, Valentina
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Beneš, V. (2024). Uloga influencera u osvještavanju nasilja nad ženama - odgovor publike i medija (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:589068

Beneš, Valentina. "Uloga influencera u osvještavanju nasilja nad ženama - odgovor publike i medija." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:589068

Beneš, Valentina. "Uloga influencera u osvještavanju nasilja nad ženama - odgovor publike i medija." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:589068

Beneš, V. (2024). 'Uloga influencera u osvještavanju nasilja nad ženama - odgovor publike i medija', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:589068

Beneš V. Uloga influencera u osvještavanju nasilja nad ženama - odgovor publike i medija [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2024 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:251:589068

V. Beneš, "Uloga influencera u osvještavanju nasilja nad ženama - odgovor publike i medija", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:251:589068

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Metadata
TitleUloga influencera u osvještavanju nasilja nad ženama - odgovor publike i medija
Title (english)The role of influencers in awareness of violence against women - public and media response
AuthorValentina Beneš
MentorMarina Đukić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2024-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		INTERDISCIPLINARY FIELDS OF ART
Abstract
Influenceri danas imaju sve značajniju ulogu na društvenim mrežama. U kontekstu digitalne komunikacije i sve većeg utjecaja društvenih mreža, influenceri su postali važni sudionici koji mogu utjecati na društvene promjene. Korištenjem svojih internetskih platformi, mogu proširiti svijest o iznimno bitnim temama, kao što je nasilje nad ženama. Kada influenceri s velikim brojem pratitelja odluče govoriti o nasilju nad ženama, oni imaju moć privući pažnju javnosti, potaknuti razgovor i podići svijest na globalnoj razini. Influenceri često koriste osobni pristup, dijeleći vlastita iskustva ili priče drugih ljudi, što može stvoriti emocionalnu povezanost s publikom. Kroz kampanje na društvenim mrežama, oni mogu promovirati edukativne sadržaje, resurse za pomoć žrtvama nasilja i potaknuti svoje pratitelje da se uključe u aktivizam ili donacije organizacijama koje se bave zaštitom žena. Dok neki mediji pozitivno ocjenjuju te inicijative i podržavaju ih, drugi mogu biti skeptični ili ih kritizirati, posebno ako percipiraju da su motivi influencera više komercijalni. Unatoč tome, prisutnost influencera u medijskom prostoru pomaže da se tema nasilja nad ženama drži u fokusu javnosti, što je ključno za kontinuirano osvještavanje i borbu protiv tog problema. Iako imaju potencijal za značajan utjecaj, influenceri se suočavaju s izazovima kada se bave ovako osjetljivim temama.
Abstract (english)
Today, influencers play an increasingly important role in social networks. In the context of digital communication and the increasing influence of social networks, influencers have become important actors who can influence social change. By using their online platforms, they can spread awareness about extremely important topics, such as violence against women. When influencers with large followings choose to speak out about violence against women, they have the power to capture public attention, spark conversation and raise awareness on a global scale. Influencers often take a personal approach, sharing their own experiences or other people's stories, which can create an emotional connection with the audience. Through campaigns on social networks, they can promote educational content, resources to help victims of violence, and encourage their followers to get involved in activism or donations to organizations that deal with the protection of women. While some media positively evaluate these initiatives and support them, others may be skeptical or criticize them, especially if they perceive the influencer's motives to be more commercial Despite this, the presence of influencers in the media space helps to keep the topic of violence against women in the public's focus, which is crucial for continuous awareness and the fight against this problem. Although they have the potential for significant influence, influencers face challenges when dealing with such sensitive topics.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:589068
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture, medija i menadžmenta (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-09-23 15:21:59