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master's thesis
INFLUENCER MARKETING
2018. urn:nbn:hr:251:451441
Mitar, Ana
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Mitar, A. (2018). INFLUENCER MARKETING (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:451441

Mitar, Ana. "INFLUENCER MARKETING." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:451441

Mitar, Ana. "INFLUENCER MARKETING." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:451441

Mitar, A. (2018). 'INFLUENCER MARKETING', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 16 September 2023, https://urn.nsk.hr/urn:nbn:hr:251:451441

Mitar A. INFLUENCER MARKETING [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2018 [cited 2023 September 16] Available at: https://urn.nsk.hr/urn:nbn:hr:251:451441

A. Mitar, "INFLUENCER MARKETING", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:251:451441

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Metadata
TitleINFLUENCER MARKETING
Title (english)INFLUENCER MARKETING
AuthorAna Mitar
MentorIvica Šola (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2018, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Mass Media
Abstract
Ovaj se rad temelji na fenomenu influencera i influencer marketinga. Pojašnjava pojave društvenih mreža i njihov razvoj te kroz vremensku crtu razvitka društvenih mreža pokazuje razlog pojave influencera i influencer marketinga. Prikazane su pozitivne i negativne strane ove vrste marketinga te je pojašnjet kroz korake način na koji funkcionira influencer marketing. Kako je influencer marketing usko vezan za digitalni marketing na društvenim mrežama tako je jedan dio rada posvećen pojavi i definiranju digitalnog marketinga. U praktičnom dijelu rada potvrđena je teza koja se pita je li influencer marketing zapravo posao budućnosti i može li se od njega živjeti. Također, u razgovoru sa sugovornicima zaključeno je kako će trend takozvanog „influencanja“ sve aktualniji te da će broj influencera zasigurno rasti.
Abstract (english)
This paper is based upon the phenomenon of influencers and influencer marketing. It also aims to explain the creation of social media and their growth by presengint a timeline of events that led to the creation of „the influencer“. Both positive and negative sides of this marketing practice are debated and explained in this paper, and the paper also explains how the general process of „influencer marketing“ works and what it's based on. Considering the fact that influencer marketing is a part of a larger, digital marketing landscape, it was also important to note the main ideas behind this practice. The second part of the paper is dedcated to interviews that prove that influencer marketing is indeed a job of the future, and lay claim that we can expect even larger growth of this marketing practice in the future, as well as a growh in the number of „influencers“.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:451441
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-01-24 10:41:27