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undergraduate thesis
Utjecaj društvenih mreža na ideal ženske ljepote
2022. urn:nbn:hr:251:365036
Klaić, Nika
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Klaić, N. (2022). Utjecaj društvenih mreža na ideal ženske ljepote (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:365036

Klaić, Nika. "Utjecaj društvenih mreža na ideal ženske ljepote." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:365036

Klaić, Nika. "Utjecaj društvenih mreža na ideal ženske ljepote." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:365036

Klaić, N. (2022). 'Utjecaj društvenih mreža na ideal ženske ljepote', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 19 March 2023, https://urn.nsk.hr/urn:nbn:hr:251:365036

Klaić N. Utjecaj društvenih mreža na ideal ženske ljepote [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2022 [cited 2023 March 19] Available at: https://urn.nsk.hr/urn:nbn:hr:251:365036

N. Klaić, "Utjecaj društvenih mreža na ideal ženske ljepote", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:251:365036

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Metadata
TitleUtjecaj društvenih mreža na ideal ženske ljepote
Title (english)The influence of social media on the ideal of female beauty
AuthorNika Klaić
MentorIvica Šola (mentor)
MentorTomislav Levak (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2022-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
U ovome se radu osvrće na društvene mreže i njihov utjecaj na mentalno i fizičko zdravlje te na ideale ženske ljepote postavljanjem previsokih standarda koji su prosječnim ženama nedostižni. Brojna su istraživanja pokazala kako postoji snažna veza između društvenih mreža i problema mentalnoga zdravlja uzrokovanih nerealnim standardima ljepote, koje su masovni mediji postavili davno prije nego što su postojale platforme društvenih medija. U radu se prvo objašnjava pojam društvenih mreža, kako su nastale, koje se danas najčešće koriste te kakav utjecaj imaju na psihičko zdravlje pojedinca. Nadalje, obrađuju se teme, poput nedostataka samopouzdanja kao produkta društvenih mreža i poremećaja u prehrani, što je potkrijepljeno analizama i istraživanjima koje su znanstvenici provodili tijekom proteklih godina. Također, pobliže se prikazuje i položaj žena u masovnim medijima te kako su povijest i društvo utjecali na ideal ženske ljepote, od novina i časopisa pa sve do društvenih mreža. Svi su ovi čimbenici vrlo važni u shvaćanju pokušaja postizanja savršenstva na društvenim mrežama koje je gotovo nemoguće postići. U završnom dijelu rada ukratko je objašnjen novi pokret društvenih mreža, Body Positivity, koji polako briše konvencionalne standarde ljepote i donosi nove, modernizirane poglede na žensko tijelo i njegovu ljepotu. Cilj je rada što jasnije prikazati negativne strane društvenih mreža, ali i standarda ljepote s kojima se žene bore otkako postanu svjesne sebe i svoga tijela. Ovaj rad poziva na osvještavanje o problemima rodnih stereotipa, položaja žena u društvu i nerealnih standarda u medijima, kao i na društvenim mrežama.
Abstract (english)
This paper presents social media and its influence on women’s mental and physical health and on ideals of female beauty by setting too high standards which the average women find too hard to achieve. Many studies have shown that there is a strong connection between social media and mental health issues caused by unrealistic standards of beauty, set by mass media long before there even were social media platforms. The paper first explains the term of social media, the way they emerged, which of them are the most frequently used and their influence on mental health of individuals. Furthermore, topics such as lack of self-confidence as a product of social networks and eating disorders are covered, supported by analyzes and research conducted by scientists over the years. Also, the position of women in the mass media is shown in detail and how history and society have influenced the ideal of female beauty, from newspapers and magazines to social media. All these factors are considered important in understanding the attempt of achieving perfection on social media, which is almost impossible to do. Finally, there is a closer explanation of the new movement on social media which slowly erases conventional beauty standards and brings new, modernized outlook on female body and its beauty. The aim of the paper is to show negative sides of social media, but also beauty standards with which women fight ever since they become aware of themselves and their body. This paper brings attention to problems of gender stereotypes, women’s position in society and unrealistic standards in media, as well as on social media.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:365036
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2022-10-18 16:07:52