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master's thesis
Uloga medija u odgoju djece i mladih
2018. urn:nbn:hr:251:180658
Petrović, Aleksandra
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Petrović, A. (2018). Uloga medija u odgoju djece i mladih (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:180658

Petrović, Aleksandra. "Uloga medija u odgoju djece i mladih." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:180658

Petrović, Aleksandra. "Uloga medija u odgoju djece i mladih." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:180658

Petrović, A. (2018). 'Uloga medija u odgoju djece i mladih', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:251:180658

Petrović A. Uloga medija u odgoju djece i mladih [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2018 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:251:180658

A. Petrović, "Uloga medija u odgoju djece i mladih", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:251:180658

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Metadata
TitleUloga medija u odgoju djece i mladih
AuthorAleksandra Petrović
MentorIvica Šola (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2018, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Predmet istraživanja ovog rada odnosi se na ulogu medija u odgoju djece i mladih. Dok većina potrošača može razumjeti metode koje oglašivači koriste kako bi privukli njihovu pažnju, djeca, koja svakim danom postaju sve veća ciljna skupina, još nisu sposobna to razumjeti. Slična je situacija i sa mladima. Mnogo je pozitivnih, ali i negativnih utjecaja koje mediji ostavljaju na djecu i mlade. Iako toga djeca i mladi nisu svjesni, mediji uspješno manipuliraju njima, znajući kako su te dvije skupine najranjivije. Tijekom rada, autor analizira oglase upućene djeci i mladima.
Abstract (english)
The paper deals with the role of the media in the upbringing of children and young people. While most consumers can understand the methods advertisers use to attract their attention, children who are becoming an increasing target group every day are still incapable of understanding it. The situation is similar with young people. There are many positive but negative influences that media leave on children and young people. Although these children and young people are not aware, the media successfully manipulate them, knowing that these two groups are the most vulnerable. During the paper, the author analyzes ads directed to children and young people.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:180658
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-01-24 10:31:03