In theory, sports journalist is no different than the rest of journalists. It is expected from him to know how to publicly communicate, to be empathic and that every work is done in a credble and truthful way. Because sports journalism isn't only about statistics and goals, but it is also about life stories of many athletes. By analyzing media content in the period from June 10th to June 16th 2019. it is shown how the most of attention goes to football, columns are usually about sport itself, but on the front pages sports news aren't frequently posted, whilst the sports journalists for the writing genre use: news (flash news), interviews and articles. When it comes to the authors of the texts, they are for the most of the time impartial, they use sources and complement their texts with statements, and the texts themselves are commonly in the range from 100 to 1000 words. When it comes to ethics in sports journalism, it is known that sports events are potential with riots so journalists need to know how to approach that type of situation and how to report about it, and the main reason why readers choose negative news like those – Walke answers „because of immediate desire to act.“ Though, reporting about violence and death shouldn't affect one man's reputation, executive sports organizations advise media houses to not give media space to that type of news.