The term music festivals is associated with summer, tourist destinations, entertainment, attractive marketing advertisements. This is because they are closely related to those terms, but they also mean much more. The planning of music festivals, as well as the realization itself, require the solving of very difficult and demanding tasks, the study of past festivals and the development of future ones, requires the creativity of the entire logistics team, monitoring trends, tourist trends and the interests of potential visitors. Attractive events such as music festivals are organized precisely to attract a large number of visitors who will be ready to travel from the other side of the world to attend such an event, and the festival organizers have the task of meeting all the needs of visitors and providing them with an experience they will remember. A larger number of visitors brings more money to the tourist destination, which leads to the development of the destination and contributes to the betterment of the local community. There is a whole list of aspects that the organizer has to research and organize in order to give the visitors maximum satisfaction. These are, for example, technical equipment that will enable smooth music production, infrastructure that will facilitate the movement and stay of visitors in a certain tourist destination, another important aspect is the marketing mix with which the organizer will create a story about the festival, the festival tradition and the service that visitors are willing to pay for Unforgetable experience. For the best possible result, it is necessary to study successful music festivals from Croatia and the world that have already been developed, to spot possible mistakes and thus improve your festival organization. The music festival is a destination brand and encourages the young population of the world to travel and have fun.