The aim of this paper was to outline key successful communication strategies that will help organizations recognize and resolve crises. The first part of the paper explains concepts such as communication, corporate communication, strategy and business crisis in detail, and thus introduces the core of rhe paper. It is especially important to notice the symptoms and causes in time so that the crisis team can decide on which strategy to start with. Many symptoms can be insignificant, so the crisis team must be well prepared to recognize those who will threaten the company. Then there are causes that are divided in the paper into external and internal causes. All causes that can affect companies are described in detail. One of the main causes of the decline of many companies is a weak managment that is not sufficiently educated in the field of crisis resolution, therefore, does not know strategies, does not develop plans for possible crises and healthy communication within the company. Certain methods and approaches are described that will help crisis managment in reducing the consequences, restoring the image, improving the organization and restoring consumer trust. One of the goals is to present real cases of lesser-known business crises in two Croatian companies, Adria Servis d.o.o. and Ikarplast d.o.o., which had poor crisis communication practices. The world-famous Toyota crisis of 2009, from which Toyota successfully recovered, is specially covered. After withdrawl of the vehicle in the USA, a long-term crisis began that significantly damaged Toyota's image. Due to ignoring warnings, centralization of the company, overloading of the company's development and production systems, lack of communication and coordiantion between smaller local subsidiaries, Toyota entered a multi-year crisis from which it successfully recovered by applying adequate methods to solve it. Through this crisis, Toyota realized how important cooperation and respect for all stakeholders is.