Baranja as a destination has experienced its boom in the past 10 years, during which the development of tourism increased fourfold. Rich in its natural and cultural heritage, it has essential prerequisites to further improve everything that has already been created and is being developed. Tourism brings a significant share to the Croatian economy, Croatia is rich in various beauties that are known around the world, and therefore Baranja has a good foundation. Customs, exceptionally well-known delicacies, well-known natural features and warm and cordial people are characteristical and recognizable for Baranja. This contributes to an increased number of overnight stays and tourist visits, and we can also add various events that are more and more popular and have more visits each year. There is progress, there is also utilization of potential for good purposes. However, what is most important is the opinion of people, and they were the subject of research in this paper. Those people who have or have not visited Baranja, as well as those who are residents of Baranja. Their views are the most important and they have answered the questions in the questionnaire. Some of them are satisfied with the leadership of Baranja and the organization of tourism, some are not. Some have visited Baranja and based on that were delighted, while some did not visit, but based on what they know about Baranja and what they have seen in the media, they believe that Baranja has a great potential and they have a desire to visit it one day. Many of them expressed their opinion about everything that they think needs to be refined and realized in order to improve everything even more, and this is something that brought a clear picture of what Baranja is in the eyes of those whose eyes are the most important for Baranja and its well-being.