Through cultural views and assessments, Carlos Castaneda's third book (Journey to Ixtlan) from his extensive literary oeuvre is analyzed, and the paper also deals with the issue of knowledge and cognition. It is a work that enabled him to complete his graduate studies with outstanding points and a story, which became one of the best-selling and most widely read achievements of literary creation in the field of alternative knowledge and anthropology. The final paper is based on solving the mystery of alternative knowledge in postmodern society; it starts primarily by questioning the very foundation of epistemology. Historical cross-section of collecting and depositing the knowledge of mankind and discernment of ideological cultural deposits. That being said, it was then necessary to identify the fact that there is covert human anxiety caused by purification from ideological creations. It is argued that the human mind and soul are full of inevitable fiery cultural commodities accompanied almost from conception (a rudiment caused by easy submission to abundant consumerism), which must be broken to rebuild a wall of solid, quality knowledge. Worth protecting, supervising and nurturing. It emphasizes the key that would easily unlock and hone the problem of the sediment of false knowledge - the purposefulness of human modification (a term that affects the author of the already mentioned book) and explains the importance of much-needed reculturation. Finally, there is an alternative and counterbalance to the acquisition of knowledge, which is manifested in a new view of life and the world around us. According to the examples from the book, it is noted that the limit of knowledge does not exist and that the primordial, natural episteme can be found on a reduced surface. Where human material toys and gimmicks disappear.