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master's thesis
MODELI ODNOSA S JAVNOŠĆU – ANALIZA PRIMJERA OBITELJI KARDASHIAN
2022. urn:nbn:hr:251:518166
Karan, Sara
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Karan, S. (2022). MODELI ODNOSA S JAVNOŠĆU – ANALIZA PRIMJERA OBITELJI KARDASHIAN (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:518166

Karan, Sara. "MODELI ODNOSA S JAVNOŠĆU – ANALIZA PRIMJERA OBITELJI KARDASHIAN." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:518166

Karan, Sara. "MODELI ODNOSA S JAVNOŠĆU – ANALIZA PRIMJERA OBITELJI KARDASHIAN." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:518166

Karan, S. (2022). 'MODELI ODNOSA S JAVNOŠĆU – ANALIZA PRIMJERA OBITELJI KARDASHIAN', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 07 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:518166

Karan S. MODELI ODNOSA S JAVNOŠĆU – ANALIZA PRIMJERA OBITELJI KARDASHIAN [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2022 [cited 2024 December 07] Available at: https://urn.nsk.hr/urn:nbn:hr:251:518166

S. Karan, "MODELI ODNOSA S JAVNOŠĆU – ANALIZA PRIMJERA OBITELJI KARDASHIAN", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:251:518166

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Metadata
TitleMODELI ODNOSA S JAVNOŠĆU – ANALIZA PRIMJERA OBITELJI KARDASHIAN
AuthorSara Karan
MentorMarina Đukić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2022, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Ovaj diplomski rad proučava fenomen celebrityja, njegovu poveznicu s modelima odnosa s javnošću te način na koji celebrityji koriste komunikacijske kanale, tehnike i alate odnosa s javnošću u svrhu promoviranja sebe i svojih proizvoda. Zahvaljujući razvitku tehnologije, interneta, a samim time i društvenih mreža, poslovanje odnosa s javnošću poprimilo je drugačiji način funkcioniranja. Modeli odnosa s javnošću nude dva načina komuniciranja, a to su jednosmjerna i dvosmjerna komunikacija. Za svaku organizaciju ili pojedinca najbolje bi bilo da koristi dvosmjernu komunikaciju jer tako u isto vrijeme stvara odnos pun razumijevanja i povjerenja sa svojom publikom ili klijentom, a istovremeno dobiva informacije o njihovom mišljenju, preferencijama i željama. Pomoću dosadašnjih znanstvenih istraživanja svjetskih autora proučavat će se korištenje modela odnosa s javnošću na primjeru obitelji Kardashian. Ovim radom nastoji se doprinijeti boljem razumijevanju razvitka celebrity kulture i pojasniti fenomen celebrityja današnjice, odnosno celebrityja koji su slavni samo zato što su slavni.
Abstract (english)
This thesis examines the phenomenon of celebrities, its connection to public relations models, and the way celebrities use public relations communication channels, techniques, and tools to promote themselves and their products. Thanks to the development of technology, the Internet, and thus social networks, the public relations business has taken on a different way of functioning. Public relations models offer two modes of communication, one-way and two-way communication. It would be best for any organization or individual to use two-way communication because at the same time it creates a relationship full of understanding and trust with its audience or client, while at the same time is getting information about their opinions, preferences and desires. The use of public relations models on the example of the Kardashian family will be studied with the help of previous scientific research by world authors. This paper seeks to contribute to a better understanding of the development of celebrity culture and to explain the phenomenon of today's celebrities, celebrities who are famous just because they are famous.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:518166
Study programmeTitle: MA in Media and Public Relations (double major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistrica medija i odnosa s javnošću (magistar/magistrica medija i odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-03-17 15:25:47