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master's thesis
Ponašanje potrošača pri impulzivnom donošenju odluke o kupovini
2021. urn:nbn:hr:251:874998
Čizmar, Elena
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Čizmar, E. (2021). Ponašanje potrošača pri impulzivnom donošenju odluke o kupovini (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:874998

Čizmar, Elena. "Ponašanje potrošača pri impulzivnom donošenju odluke o kupovini." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:251:874998

Čizmar, Elena. "Ponašanje potrošača pri impulzivnom donošenju odluke o kupovini." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:251:874998

Čizmar, E. (2021). 'Ponašanje potrošača pri impulzivnom donošenju odluke o kupovini', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:874998

Čizmar E. Ponašanje potrošača pri impulzivnom donošenju odluke o kupovini [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2021 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:251:874998

E. Čizmar, "Ponašanje potrošača pri impulzivnom donošenju odluke o kupovini", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:251:874998

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Metadata
TitlePonašanje potrošača pri impulzivnom donošenju odluke o kupovini
Title (english)Consumer Behaviour in Impulsive Purchase Decision
AuthorElena Čizmar
MentorIva Buljubašić (mentor)
Committee memberIva Buljubašić (predsjednik povjerenstva)
Committee memberMarina Đukić (član povjerenstva)
Committee memberIgor Mavrin (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2021-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Tema ovog diplomskog rada je Ponašanje potrošača pri impulzivnom donošenju odluke o kupovini te se kroz rad posebno naglašava impulzivna kupovina i čimbenici koji na nju utječu. Ponašanje potrošača je relativno novija disciplina koju je potrebno konstantno istraživati jer je to proces koji se mijenja zbog novih trendova, tehnoloških procesa i sličnoga. Danas, sve više ljudi ne kupuje proizvode samo zato što su im oni potrebni, već i zbog zadovoljstva, viška slobodnog vremena te načina otklanjanja stresa. Kako bi se bolje razumjelo zašto se potrošači ponašaju tako kako se ponašaju bitno je proučavati proces donošenja odluke o kupovini te različite osobne, društvene i psihološke čimbenike koji na njih utječu. Impulzivna kupovina predstavlja neplaniranu kupovinu koja je potaknuta emocijama, zadovoljstvom i brzim donošenjem odluka. U ovom se radu kroz različite situacijske, osobne te socio-demografske čimbenike pokušava shvatiti što i kako zapravo utječe na impulzivno kupovanje kod potrošača. Osim toga, u radu će biti provedeno i empirijsko istraživanje koje se temelji na anketiranju ispitanika preko Google ankete te će dobiveni podatci biti prezentirani u radu.
Abstract (english)
The topic of this graduate thesis is Behaviour of a consumer in making a decision of an impulsive buy, and through the thesis impulsive shopping and the factors that influence it are especially emphasized. Consumer behavior is a relatively new discipline that needs to be constantly researched because it is a process that is changing due to new trends, technological processes and similar. Today, more and more people are buying products not only because they need them, but also because of pleasure, excess free time and a way to deal with stress. To better understand why consumers behave the way they do, it is important to study the decision-making process of a buy and various personal, social, and psychological factors that affect them. Impulsive shopping is an unplanned purchase that is driven by emotions, pleasure and quick decision making. In this paper, through various situational, personal and socio-demographic factors, an attempt is made to try to understand how and what actually influences impulsive shopping among consumers. In addition, an empirical research based on a survey of respondents through a Google survey will be conducted in the paper, and the obtained data will be presented in the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:874998
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-25 15:39:58