| Abstract | U društvu današnjice mediji imaju veliku moć pa tako mediji određuju koliku će pozornost dati određenim područjima vijesti te tako određuju koliku će pozornost određenim temama dati javnost. Naime, takva teorija naziva se Agenda setting teorija. Kroz ovaj diplomski rad utvrđivala se najprije medijska agenda, a zatim postoji li povezanost s javnom agendom te u konačnici se potvrđuje agenda setting teorija. Nakon što portali – 24sata, Jutarnji list i Tportal objave članke na vlastitim portalima, one najvažnije objavljuju na društvenoj mreži Facebook vlastitog portala. Kroz analizu komentara upravo na navedenoj društvenoj mreži određenog portala određena je javna agenda. Medijski konzumenti, to jest, javna agenda, reagirala je na medijsku te su rezultati tijekom ove analize upravo potvrdili navedenu teoriju koja se istražuje godinama unazad. Bitno je za napomenuti, kako su komentari koji su bili podijeljeni u tri kategorije, pozitivni negativni i neutralni komentari, i koji su analizirani ispod određenih objava, to jest, članaka na društvenoj mreži Facebook, navedenih portala bili usko vezani uz tematiku objave što je još jedan dokaz Agenda setting teorije. Online mediji počinju postavljati primat nad tradicionalnim medijima koji su ranije određivali javnu agendu. |
| Abstract (english) | The media has inormous impact in today's society. That concludes that the media determines how much attention they will pay to specific areas of news and, thus, determines how much attention they will give to specific topics. Namely, such a theory is called Agenda setting theory. Through this thesis, the media agenda was determined first, and what follows is whether there is a connection with the public agenda, and finally the agenda setting theory is confirmed. After the Croatian portals 24 sata, Jutarnji list and Tportal publish articles on their own news portals, they publish the most important ones on Facebook pages of their own news portals. With that, through the analysis of comments that the autor of this thesis has done, the public agenda was determined on the mentioned social networks of those portals. Media consumers, that is, the public agenda, reacted to the media, and the results during this analysis have just confirmed this theory, which has been researched for years. It is important to note that the comments were divided into three categories: positive, negative and neutral comments, and which were analyzed below certain posts, that is, articles on the social network Facebook. These comments were closely related to the topic of the post wich is proof of Agenda setting theory. Online media are beginning to take precedence over traditional media that previously set the public agenda. |
