The topic of this paper is the development of business models of professional football organizations. Football is one of the most popular sports in the world because of its simplicity, specificity, distribution and accessibility. An important role in the development of football is played by various elements of management that are applied in the work of football clubs. The negative business results of Croatian football clubs are among the biggest problems of Croatian football. The pandemic caused by COVID-19 virus in 2020 further impeded financial situation in particular smaller clubs, since competitions were delayed or held without an audience. Further to that, a research question was raised: To what extent does the occurrence of a pandemic caused by COVID-19 virus affect the financial operations of football clubs? The results of the research have shown the occurrence of the pandemic negatively affected the income of the clubs. However, the emergence of a pandemic has shown the importance of readiness, responsibility and commitment in the work of the club organization to create the preconditions for the economic stability of the club despite the influence of external factors. The aim of this paper is to expand the current knowledge about the development of business models of professional football organizations, especially in extraordinary circumstances such as economic and health crises, while the research results highlights the importance of management and football integration and suggests possible solutions to improve football quality.