The modern market is under pressure from increasingly demanding consumers, and the offer of products and services is growing. Therefore, it is inevitable that marketing experts monitor consumer behavior, ie their requirements, desires and needs, which are influenced by numerous external and internal factors. This paper analyzes the influence of television as a medium of economic propaganda on the formation of attitudes, preferences, opinions and consumer buying habits. Television has a wide application and is an information service and a product of industrial entertainment. Numerous literatures point out that it is the strongest means of advertising as it combines image, sound and movement. However, the research part of this paper found that the power of television as a medium of economic propaganda has declined sharply, especially with the development of modern information and communication technologies, ie the Internet. Namely, the model of television as a medium is slowly becoming obsolete, consumers consider television advertising to be too long, too numerous, boring and irritating. Television advertisements have a negative effect on consumer awareness, ie potential customers create aversion to advertised products, switch programs, and consider information to be more unreliable. It can be said that the development of the Internet has done its thing, so classic television should adapt to new market requirements and it is necessary to redefine it as a medium.