| Abstract | Danas je dobar urednik glavni arhitekt izdavačke kuće. On osmišljava nakladničke nizove, bira rukopise, oprema knjige pogovorima i komentarima, i smišlja te realizira marketinški pristup publici. Čovjek bi na prvi pogled mogao doći do zaključka da je većini čitatelja urednički posao potpuno izvan percepcije, da čitatelje uopće ne zanima tko je urednik. No, upravo ono 'na prvi pogled' ovdje je ključna odrednica. Naime, u Hrvatskoj postoji dosta duga tradicija snažnih urednika koje bismo gotovo mogli nazvati urednicima-autorima, ljudima s izuzetnim reputacijama koji godinama nose određenu ediciju, bilo da je riječ o, kako je često nazivaju, 'kultnoj' biblioteci Hit. Kod nas urednici sve više osjećaju pritisak tržišta u smislu da nađu što više moguće autora koji se prodaju ili knjiga koje su potencijalni bestseleri. Urednik bi trebao više istraživati i iznutra pratiti i domaću i stranu književnost da bi mogao napraviti kvalitetan odabir. Veoma često urednici su ujedno i pisci. Razlog tome nije samo razumijevanje uloge i značaja uredničkog posla, a koje je stečeno iskustvom na vlastitoj koži. Važnost urednika nikako se ne smije podcijeniti, bez obzira je li u pitanju uređivanje teksta domaćeg autora, ili, pak, klasika. Ključna razlika je u manevarskom prostoru urednika, koji je bitno manji kada je riječ o djelima stranih autora. Koliko god posao urednika bio važan, i koliko god to bilo jasno svima koji na ovaj ili onaj način sudjeluju u knjižnom lancu koji počinje s piscem, a završava s čitateljem, činjenica je da ovaj posao nije ni približno dovoljno cijenjen. Cilj ovog rada je prikazati urednički posao u stvaranju biblioteke. Kvalitetnim radom i znanjem urednika može se postići uspjeh biblioteka. Uredničke ćemo biblioteke analizirati kroz bibliografiju izdanja, strukturu biblioteke i načelima kojima se urednik vodio pri uređenju biblioteke. Opisat ćemo rad petero urednika: Zlatka Crnkovića (biblioteke hit, itd i evergrin), Nikolu Andrića (Zabavna biblioteka), Josipa Bratulića (Biblioteka Croatica 1-100) , Kristijana Vujičića (Biblioteka Bookmarker) i Seida Serdarevića (Večernjakova biblioteka). |
| Abstract (english) | Today, a good editor is the publishing house’s chief architect. He designs publishing series, selects manuscripts, equips books with talks and comments, and devises and implements a marketing approach to the audience. At first glance, one might come to the conclusion that most readers have an editorial job completely out of perception, that readers are not at all interested in who the editor is. But it is precisely that ‘at first glance’ here that is the key determinant.Namely, in Croatia there is a long tradition of strong editors that we could almost call editors-authors, people with exceptional reputations who carry a certain edition for years, whether it is, as it is often called, the 'cult' library Hit. With us, editors are increasingly feeling the pressure of the market in the sense of finding as many authors as possible for sale or books that are potential bestsellers. The editor should research more and follow both domestic and foreign literature from the inside so that he can make a quality selection. Very often editors are also writers. The reason for this is not just an understanding of the role and importance of editorial work, which is gained through experience firsthand. The importance of the editor should by no means be underestimated, regardless of whether it is a matter of editing a text by a domestic author, or a classic. The key difference is in the room for maneuver of editors, which is significantly smaller when it comes to works by foreign authors. As important as the job of an editor is, and as much as it is clear to anyone involved in a book chain that begins with the writer and ends with the reader, the fact is that this job is not nearly enough appreciated. The aim of this paper is to present the editorial work in creating a library. With the quality work and knowledge of editors, the success of libraries can be achieved. We will analyze editorial libraries through the bibliography of publications, the structure of the library and the principles that guided the editor in organizing the library. We will describe the work of five editors: Zlatko Crnković (hit libraries, etc. and evergreens), Nikola Andrić (Entertainment Library), Josip Bratulić (Biblioteka Croatica 1-100), Kristijan Vujičić (Bookmarker Library) and Seid Serdarević (Večernjak Library). |
