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undergraduate thesis
Menadžment događaja - studija slučaja ugostiteljskih objekata
2024. urn:nbn:hr:251:639692
Lešić, Lara
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Lešić, L. (2024). Menadžment događaja - studija slučaja ugostiteljskih objekata (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:639692

Lešić, Lara. "Menadžment događaja - studija slučaja ugostiteljskih objekata." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:639692

Lešić, Lara. "Menadžment događaja - studija slučaja ugostiteljskih objekata." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:639692

Lešić, L. (2024). 'Menadžment događaja - studija slučaja ugostiteljskih objekata', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:639692

Lešić L. Menadžment događaja - studija slučaja ugostiteljskih objekata [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2024 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:251:639692

L. Lešić, "Menadžment događaja - studija slučaja ugostiteljskih objekata", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:251:639692

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Metadata
TitleMenadžment događaja - studija slučaja ugostiteljskih objekata
Title (english)Event management - a case study of catering establishments
AuthorLara Lešić
MentorIva Buljubašić (mentor)
MentorToni Podmanicki (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2024-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		INTERDISCIPLINARY FIELDS OF ART
Abstract
Ovaj se rad temelji na organizaciji događaja te utjecaju društvenih mreža na poslovanje ugostiteljskih objekata. Rad se osvrće i na teorijski okvir, definiranje društvenih mreža. Dio rada posvećen je povijesti, nastanku, djelovanju i današnjem stanju društvenih mreža poput mreža SixDegrees.com, Friendster.com, LinkedIn.com, YouTube.com, MySpace.com, Facebook.com, Instagram.com te TikTok.com. Naslov Marketing i društvene mreže odnosi se na načine na koje tvrtka može poboljšati svoje poslovanje uz pomoć društvenih mreža. Peto poglavlje rada osvrće se na osnove poslovanja ugostiteljskih objekata. Šesto je poglavlje bazirano na studiji slučaja, menadžmentu i marketingu događaja u restoranu. U zaključku je potvrđena važnost djelovanja društvenih mreža na poslovanje ugostiteljskih objekata i menadžmenta događaja.
Abstract (english)
This paper is based on event organization and the impact of social media on the business operations of hospitality establishments. The paper also addresses the theoretical framework, defining social media. A portion of the paper is dedicated to the history, origin, functioning, and current state of social media platforms such as SixDegrees.com, Friendster.com, LinkedIn.com, YouTube.com, MySpace.com, Facebook.com, Instagram.com, and TikTok.com. The title "Marketing and Social Media" refers to the ways in which a company can enhance its business with the help of social media. The fifth chapter of the paper addresses the fundamentals of hospitality business operations. The sixth chapter is based on a case study, management, and event marketing in a restaurant. The conclusion confirms the importance of social media's influence on the business operations of hospitality establishments and event management.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:639692
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture, medija i menadžmenta (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-18 08:28:18