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master's thesis
Komparativna analiza dizajn procesa prema istaknutim dizajn metodama
2023. urn:nbn:hr:251:413870
Vrandečić, Petar
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Vrandečić, P. (2023). Komparativna analiza dizajn procesa prema istaknutim dizajn metodama (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:413870

Vrandečić, Petar. "Komparativna analiza dizajn procesa prema istaknutim dizajn metodama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:413870

Vrandečić, Petar. "Komparativna analiza dizajn procesa prema istaknutim dizajn metodama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:413870

Vrandečić, P. (2023). 'Komparativna analiza dizajn procesa prema istaknutim dizajn metodama', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 20 January 2025, https://urn.nsk.hr/urn:nbn:hr:251:413870

Vrandečić P. Komparativna analiza dizajn procesa prema istaknutim dizajn metodama [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2023 [cited 2025 January 20] Available at: https://urn.nsk.hr/urn:nbn:hr:251:413870

P. Vrandečić, "Komparativna analiza dizajn procesa prema istaknutim dizajn metodama", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:251:413870

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Metadata
TitleKomparativna analiza dizajn procesa prema istaknutim dizajn metodama
Title (english)Comparative analysis of the design process according to prominent design methods
AuthorPetar Vrandečić
MentorIva Buljubašić (mentor)
MentorToni Podmanicki (komentor)
Committee memberIva Buljubašić (predsjednik povjerenstva)
Committee memberMarija Šain (član povjerenstva)
Committee memberToni Podmanicki (član povjerenstva)
Committee memberDamir Šebo (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2023-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Dizajnersko razmišljanje uključuje pristup rješavanju problema usmjeren na razumijevanje korisnika, preispitivanje pretpostavki i generiranje inovativnih rješenja. Glavni cilj je razviti empatiju prema ciljnoj publici i razmotriti njihove perspektive. Dizajnersko razmišljanje osobito je korisno za rješavanje loše definiranih problema, generiranje ideja, izradu prototipova i kontinuirano eksperimentiranje. S druge strane, Dizajn sprintovi intenzivni su petodnevni procesi koje koriste timovi usmjereni na korisnika kako bi se uhvatili u koštac s problemima dizajna. Mogu se koristiti u različitim fazama razvoja projekta, bilo za pokretanje inovacija u ranim fazama ili za istraživanje novih mogućnosti usred razvoja projekta. Istraživanje provedeno za potrebe ovog rada ima za cilj ispitati i usporediti dizajnersko razmišljanje i Dizajn sprint. Tijekom istraživanja postavljene su tri hipoteze. Prva je hipoteza istraživala prevalenciju dizajnerskog razmišljanja kao primarnog procesa u dizajnerskom radu među dizajnerima. Druga hipoteza je istraživala efikasnost testiranja upotrebljivosti kao najučinkovitije metode za validaciju dizajna. Treća hipoteza usredotočila se na procjenu dizajnera o važnosti svih dizajnerskih metoda te na njihovu stvarnu primjenu u njihovim svakodnevnim dizajn procesima.
Abstract (english)
Design thinking involves a problem-solving approach focused on understanding users, questioning assumptions, and generating innovative solutions. The main goal is to develop empathy towards the target audience and consider their perspectives. Design thinking is particularly useful for solving ill-defined problems, generating ideas, prototyping, and continuous experimentation. On the other hand, design sprints are intensive five-day processes that use user-centered teams to tackle design problems. They can be used at different stages of project development, either to drive innovation in the early stages or to explore new opportunities midway through project development. The research conducted for the purposes of this paper aims to examine and compare design thinking and the Design Sprint. Three hypotheses were formulated during the research. The first hypothesis explored the prevalence of design thinking as the primary process in design work among designers. The second hypothesis investigated the effectiveness of usability testing as the most efficient method for design validation. The third hypothesis focused on designers' assessment of the importance of all design methods and their actual application in their daily design processes.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:413870
Study programmeTitle: MA in Management in Culture and Creative Industries (double major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra menadžmenta u kulturi i kreativnim industrijama (magistar/magistra menadžmenta u kulturi i kreativnim industrijama)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-15 12:12:01