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master's thesis
DIGITALNI MARKETING - OSNOVNI ALAT ZA POKRETANJE PODUZEĆA U SUVREMENOM SVIJETU
2023. urn:nbn:hr:251:438308
Kramarić, Monika
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Kramarić, M. (2023). DIGITALNI MARKETING - OSNOVNI ALAT ZA POKRETANJE PODUZEĆA U SUVREMENOM SVIJETU (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:438308

Kramarić, Monika. "DIGITALNI MARKETING - OSNOVNI ALAT ZA POKRETANJE PODUZEĆA U SUVREMENOM SVIJETU." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:438308

Kramarić, Monika. "DIGITALNI MARKETING - OSNOVNI ALAT ZA POKRETANJE PODUZEĆA U SUVREMENOM SVIJETU." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:438308

Kramarić, M. (2023). 'DIGITALNI MARKETING - OSNOVNI ALAT ZA POKRETANJE PODUZEĆA U SUVREMENOM SVIJETU', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 21 April 2024, https://urn.nsk.hr/urn:nbn:hr:251:438308

Kramarić M. DIGITALNI MARKETING - OSNOVNI ALAT ZA POKRETANJE PODUZEĆA U SUVREMENOM SVIJETU [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2023 [cited 2024 April 21] Available at: https://urn.nsk.hr/urn:nbn:hr:251:438308

M. Kramarić, "DIGITALNI MARKETING - OSNOVNI ALAT ZA POKRETANJE PODUZEĆA U SUVREMENOM SVIJETU", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:251:438308

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Metadata
TitleDIGITALNI MARKETING - OSNOVNI ALAT ZA POKRETANJE PODUZEĆA U SUVREMENOM SVIJETU
AuthorMonika Kramarić
MentorIva Buljubašić (mentor)
MentorSnježana Barić-Šelmić (sumentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2023, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Digitalni marketing postao je dio naše svakodnevice nastankom digitalnog doba. U ovome radu prikazani su pojmovi koji se vežu za digitalni marketing i poduzetništvo. Pozornost je usmjerena na digitalno doba, a to je razdoblje u kojem se oblikuje digitalna komunikacija. Rad se bavi pojmom poduzetništva te isto tako njegovom konvergacijom koja je ključna kako bi se shvatio prijelaz na digitalno. Prelazak u digitalni marketing nije bio u jednom koraku već se razvijao kroz povijest te je kroz rad prikazan taj razvoj. Digitalni marketing vrsta je marketinga koja je dio digitalnog doba, doba gdje će poduzeće biti uspješnije, ako je dio njega, gdje se u par klikova može doći do velike populacije, mišljenja i rezultata.
Abstract (english)
Digital marketing has become part of our everyday life with the emergence of the digital age. This paper presents terms related to digital marketing and enterprise. Attention shall be paid to the digital age, which is the period in which digital communication is designed. The paper then deals with the term of enterprise and also it’s converging, which is essential in order to understand the digital shift. The transition to digital marketing was not in one step but passed through history and the transition was shown through the paper. Digital marketing is a type of marketing that is part of the digital age, a time when a company will be more successful if it is part of it, where a large population, opinion and results can be reached in a few clicks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:438308
Study programmeTitle: MA in Media and Public Relations (double major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistrica medija i odnosa s javnošću (magistar/magistrica medija i odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-14 09:05:21