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undergraduate thesis
Uloga algoritma u filtriranju sadržaja društvenih mreža
2023. urn:nbn:hr:251:862211
Stanić, Mihaela
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Stanić, M. (2023). Uloga algoritma u filtriranju sadržaja društvenih mreža (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:862211

Stanić, Mihaela. "Uloga algoritma u filtriranju sadržaja društvenih mreža." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:862211

Stanić, Mihaela. "Uloga algoritma u filtriranju sadržaja društvenih mreža." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:862211

Stanić, M. (2023). 'Uloga algoritma u filtriranju sadržaja društvenih mreža', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 22 April 2024, https://urn.nsk.hr/urn:nbn:hr:251:862211

Stanić M. Uloga algoritma u filtriranju sadržaja društvenih mreža [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2023 [cited 2024 April 22] Available at: https://urn.nsk.hr/urn:nbn:hr:251:862211

M. Stanić, "Uloga algoritma u filtriranju sadržaja društvenih mreža", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:251:862211

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Metadata
TitleUloga algoritma u filtriranju sadržaja društvenih mreža
Title (english)The role of the algorithms in filtering the content of social media
AuthorMihaela Stanić
MentorIvica Šola (mentor)
MentorTomislav Levak (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2023-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Ovaj rad bavi se pojmom i pojavom računalnih algoritama te načinima njihova djelovanja na korisnike i sadržaj društvenih mreža. U radu se društvene mreže promatraju kao digitalizirana ljudska potreba za komunikacijom, a ukratko se iznosi i povijesni razvoj društvenih mreža. Obrađuju se popularne internetske društvene mreže poput Facebooka i TikToka, suvremeni načini prikupljanja podataka i u koje se svrhe prikupljeni podatci koriste, kao i rastući problem narušavanja privatnosti na internetu. U radu se funkcioniranje algoritama na temelju prikupljenih podataka korisnika mreža proučava kroz recipročnu povezanost baza podataka i algoritama, ali i kroz pojave kao što su informacijski baloni, filter mjehurići (engl. filter bubbles) i komore jeke (engl. echo chambers). Naglasak se stavlja na personalizaciju sadržaja na internetu i društvenim mrežama, u svrhu čega se obrađuju alati za tu namjenu, poput kolačića (engl. cookies). Cilj je ovoga rada objasniti međusobno djelovanje algoritamske obrade podataka vidljivo putem personaliziranog sadržaja na društvenim mrežama korisnika. Osim toga, rad želi ukazati na važnost zaštite osobnih podataka na internetu kao praktički prve linije obrane pri izgradnji sigurnosti pojedinaca i internetske zajednice.
Abstract (english)
This paper deals with the concept and appearance of computer algorithms and the ways they act on users and the content of social networks. In the paper, social networks are viewed as a digitized human need for communication, and the historical development of social networks is briefly presented. Popular online social networks such as Facebook and TikTok, modern ways of collecting data and for what purposes the collected data are used, as well as the growing problem of violation of privacy on the Internet are discussed. In this paper, the functioning of algorithms based on the collected data of network users is studied through the reciprocal connection of databases and algorithms, but also through phenomena such as information bubbles, filter bubbles and echo chambers. Emphasis is placed on the personalization of content on the Internet and social networks, for the purpose of which they are processed tools for that purpose, such as cookies. The aim of this work is to explain the interaction of algorithmic data processing visible through personalized content on users' social networks. In addition, the paper wants to point out the importance of protecting personal data on the Internet as practically the first line of defense when building the security of individuals and the Internet community.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:862211
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica kulture, medija i menadžmenta (prvostupnik/prvostupnica kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-18 10:28:11