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undergraduate thesis
Parasocijalna veza u popularnoj kulturi
2023. urn:nbn:hr:251:987583
Dodig, Brigita
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Dodig, B. (2023). Parasocijalna veza u popularnoj kulturi (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:987583

Dodig, Brigita. "Parasocijalna veza u popularnoj kulturi." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:987583

Dodig, Brigita. "Parasocijalna veza u popularnoj kulturi." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:987583

Dodig, B. (2023). 'Parasocijalna veza u popularnoj kulturi', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 05 May 2024, https://urn.nsk.hr/urn:nbn:hr:251:987583

Dodig B. Parasocijalna veza u popularnoj kulturi [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2023 [cited 2024 May 05] Available at: https://urn.nsk.hr/urn:nbn:hr:251:987583

B. Dodig, "Parasocijalna veza u popularnoj kulturi", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:251:987583

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Metadata
TitleParasocijalna veza u popularnoj kulturi
Title (english)Parasocial relationship in popular culture
AuthorBrigita Dodig
MentorIgor Gajin (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2023-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Zašto je uobičajeno da se ljudi osjećaju povezano sa idolima, slavnim osobama, online ličnostima i izmišljenim likovima? Iako su ti odnosi vrlo jednostrani, osjećaji koji su uspostavljeni prema njima mogu biti jaki kao da se osobe međusobno poznaju. Mnoge industrije kapitaliziraju na parasocijalne odnose, zbog čega neki ljudi prelaze granicu pasivnog konzumiranja nečijeg imidža te postanu fokusirani za moguću interakciju u stvarnom životu. U tim slučajevima, ljudi idu van moralne granice, uhodeći i uznemiravajući druge po cijenu nanošenja štete. Većina parasocijalnih obožavatelja shvaća da njihovi komentari, podrške i osjećaji možda nikad neće biti izravno priznati i u redu su sa time. Potreba za društvenom interakcijom najčešća je psihološka potreba svake osobe, a posebno usamljenih ljudi, koji nemaju način da tu potrebu zadovolje. Konzumiranje medija je vrlo niska prepreka i jednostavan način da se ispune društvene i psihološke težnje. U današnje vrijeme, ljudi mogu vidjeti i prepoznati lica na ekranu koja nikada nisu sreli ili razgovarali u stvarnom životu. Što se sve više tehnologija razvija, to sve više ljudi pronalaze brza rješenja za podnošenje svoje usamljenosti i društvenog pritiska. Ovaj rad će istraživati kratkotrajna rješenja usamljenosti koju gledatelj nesvjesno stvara prema ljudima iz raznih popularnih kultura, poput društvenih mreža, filmova, glazbe, animacije, videoigara i umjetne inteligencije.
Abstract (english)
Why is it common for people to feel connected to idols, celebrities, online personalities and fictional characters? Although these relationships are very one-sided, the feelings that are established towards them can be strong as if they know each other. Many industries capitalize on parasocial relationships, which is why some people go beyond passively consuming someone's image and become focused on possible real-life interaction. In these cases, people go beyond the moral line, stalking and harassing others at the cost of causing harm. Most parasocial fans understand that their comments, support, and feelings may never be directly acknowledged, and they're okay with that. The need for social interaction is the most common psychological need of every person, especially lonely people, who have no way to satisfy this need. Media consumption is a very low barrier and easy way to fulfill social and psychological aspirations. Nowadays, people can see and recognize faces on screen that they have never met or spoken to in real life. The more technology develops, the more people find quick solutions to cope with their loneliness and social pressure. This paper will explore the short-term solutions to loneliness that the viewer unconsciously creates towards people from various popular cultures, such as social networks, movies, music, animation, video games and artificial intelligence.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:987583
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica kulture, medija i menadžmenta (prvostupnik/prvostupnica kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-18 08:42:21