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undergraduate thesis
Promocija na društvenim mrežama
2023. urn:nbn:hr:251:660868
Tomoković, Ana
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Tomoković, A. (2023). Promocija na društvenim mrežama (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:660868

Tomoković, Ana. "Promocija na društvenim mrežama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:660868

Tomoković, Ana. "Promocija na društvenim mrežama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:660868

Tomoković, A. (2023). 'Promocija na društvenim mrežama', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:251:660868

Tomoković A. Promocija na društvenim mrežama [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2023 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:251:660868

A. Tomoković, "Promocija na društvenim mrežama", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:251:660868

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Metadata
TitlePromocija na društvenim mrežama
Title (english)Promotion on social networks
AuthorAna Tomoković
MentorIva Buljubašić (mentor)
MentorSnježana Barić-Šelmić (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2023-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Ovaj završni rad govori o promociji na društvenim mrežama. Kako je svijet postao ,,globalno selo”, oglašavanje na društvenim mrežama je neizostavan oblik promocije i interakcije s korisnicima. Nešto što je prije imalo svrhu povezivanja s bližnjima i osobama zajedničkih interesa, danas postaje biznis kojim se koriste razne tvrtke, osobe s privatnim poduzećima i razne druge ustanove. Kako što bolje pristupiti kupcima, navesti ih na kupnju proizvoda i kako naučiti voditi društvene mreže te koje su najbolji odabir samo su neke od stavki koje su objašnjene u radu. Naravno, društvene mreže nisu besplatne pa će se kroz rad objasniti kako u poduzetničkim vodama upravljati troškovima te isplati li se uopće promocija na društvenim mrežama.
Abstract (english)
This final thesis is about promotion on social networks. Since the world has become a “global village”, social media advertising is an indispensable form of promotion and interaction with the customers. Something that was previously used to connect with relatives and people of common interests, nowadays has become a business used by various large companies, private companies and different institutions. Achieving a better approach to customers, persuading them to buy products as well as learning how to run social networks and recognising the best have been some of the items explained in the thesis. Considering the fact that social networks are not free, the thesis will cover the topic of managing the costs in entrepreneurial waters and deciding whether the promotion on social networks is even worthwhile.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:660868
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica kulture, medija i menadžmenta (prvostupnik/prvostupnica kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-12 14:40:09