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undergraduate thesis
Međukulturalne razlike u poslovnom komuniciranju između Europe i Azije
2023. urn:nbn:hr:251:024433
Gotal, Vita
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Gotal, V. (2023). Međukulturalne razlike u poslovnom komuniciranju između Europe i Azije (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:024433

Gotal, Vita. "Međukulturalne razlike u poslovnom komuniciranju između Europe i Azije." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:024433

Gotal, Vita. "Međukulturalne razlike u poslovnom komuniciranju između Europe i Azije." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:024433

Gotal, V. (2023). 'Međukulturalne razlike u poslovnom komuniciranju između Europe i Azije', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:251:024433

Gotal V. Međukulturalne razlike u poslovnom komuniciranju između Europe i Azije [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2023 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:251:024433

V. Gotal, "Međukulturalne razlike u poslovnom komuniciranju između Europe i Azije", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:251:024433

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Metadata
TitleMeđukulturalne razlike u poslovnom komuniciranju između Europe i Azije
Title (english)Intercultural differences in business communication between Europe and Asia
AuthorVita Gotal
MentorDamir Šebo (mentor)
MentorBorko Baraban (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2023-08-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Ovaj rad bavi se međukulturalnim razlikama u poslovnom komuniciranju između Europe i Azije. U radu su istražene razlike u poslovnom komuniciranju između četiriju europskih zemalja – Njemačka, Velika Britanija, Italija i Španjolska – te četiriju azijskih zemalja, a to su Japan, Kina, Indija te Saudijska Arabija. Utvrđeno je kako u poslovnom komuniciranju Azije i Europe postoji nekoliko općih sličnosti te da su razlike znatno naglašenije. Sličnosti su uključuju opću važnost poslovnog... More komuniciranja, težnju razvijanja dugoročnih odnosa, način i stil odijevanja, nužnost poznavanja pravila poslovnog komuniciranja te izbjegavanje sukoba. Razlike su brojnije i naglašenije, a uključuju različite stilove komuniciranja, različitu važnost hijerarhije u poduzeću, različitu važnost neverbalne komunikacije, različito poimanje vremena, različitu sklonost izražavanja osjećaja, različite načine pozdravljanja, različitu važnost darivanja i poklona itd. Međukulturalne razlike između različitih zemalja, a posebno onih koje su geografski udaljenije, nužno je poznavati radi uspješnog poslovnog komuniciranja i ostvarivanja poslovne suradnje s pripadnicima drugih kultura. Ako osoba koja poslovno komunicira nije dovoljno kompetentna za komunikaciju s pripadnicima drugih kultura, riskira se ne samo ugled poduzeća, već i poslovnu suradnja s partnerima, a u konačnici i rezultat poslovanja. Zbog toga se nameće zaključak kako poduzeće treba raspolagati stručnim kadrom koji će biti zadužen za poslovno komuniciranje te koji će svoja znanja, sposobnosti, vještine i kompetencije neprekidno razvijati i usavršavati. Less
Abstract (english)
This paper deals with intercultural differences in business communication between Europe and Asia. The paper investigates the differences in business communication between four European countries: Germany, Great Britain, Italy and Spain and four Asian countries: Japan, China, India and Saudi Arabia. It was established that there are several general similarities in business communication between Asia and Europe, and that the differences are much more pronounced. The similarities... More are of a general nature and include the general importance of business communication, the aspiration to develop long-term relationships, the manner and style of dressing, the necessity of knowing the rules of business communication and avoiding conflicts. The differences are more numerous and more pronounced, and include different styles of communication, different importance of hierarchy in the company, different importance of non-verbal communication, different perception of time, different tendency to express feelings, different way of greeting, different importance of gifts and presents, etc. Cross-cultural differences between different countries, especially those that are geographically more distant, are necessary to know for the success of business communication and achieving business cooperation with members of other cultures. If the person who performs business communication is not competent enough to communicate with members of other cultures, not only the company's reputation is at risk, but also business cooperation with partners, and ultimately the result of the business. For this reason, the conclusion arises that the company should have professional staff who will be in charge of business communication and who will continuously develop and improve their knowledge, abilities, skills and competences. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:024433
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica kulture, medija i menadžmenta (prvostupnik/prvostupnica kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-14 16:00:30
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