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master's thesis
Utjecaj razvoja marketinških strategija na svijest potrošača
2022. urn:nbn:hr:251:318523
Pintarić, Martina
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Pintarić, M. (2022). Utjecaj razvoja marketinških strategija na svijest potrošača (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:318523

Pintarić, Martina. "Utjecaj razvoja marketinških strategija na svijest potrošača." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:318523

Pintarić, Martina. "Utjecaj razvoja marketinških strategija na svijest potrošača." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:318523

Pintarić, M. (2022). 'Utjecaj razvoja marketinških strategija na svijest potrošača', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 06 February 2025, https://urn.nsk.hr/urn:nbn:hr:251:318523

Pintarić M. Utjecaj razvoja marketinških strategija na svijest potrošača [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2022 [cited 2025 February 06] Available at: https://urn.nsk.hr/urn:nbn:hr:251:318523

M. Pintarić, "Utjecaj razvoja marketinških strategija na svijest potrošača", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:251:318523

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Metadata
TitleUtjecaj razvoja marketinških strategija na svijest potrošača
Title (english)Impact of development of marketing strategies on consumer awareness
AuthorMartina Pintarić
MentorIva Buljubašić (mentor)
MentorSnježana Barić-Šelmić (komentor)
Committee memberToni Podmanicki (predsjednik povjerenstva)
Committee memberIva Buljubašić (član povjerenstva)
Committee memberMarija Šain (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Marketing je u današnje vrijeme postao sveprisutan u okolini svakog čovjeka. U ovome radu istražit će se povijest, razvoj i cilj marketinga, načini na koje marketing funkcionira te problematika raznih strategija kojima marketing dolazi do potrošača. Budući da je u sadašnjosti marketing vrlo važna komponenta svake tvrtke ili osobe koja želi stjecati profit, u radu će se opisati razne tehnike koje su popularne i često korištene od strane oglašivača. Nadalje, u radu će se povezati navedene hipoteze s utjecajem na korisnike ili potrošače. Cilj je ovog diplomskog rada, kroz opisivanje strategija i tehnika marketinga, definirati i istražiti potrošačku svijest u aktualnom vremenu te intenzitet utjecaja marketinških strategija, kao i individualne stavove o trenutnom stajalištu marketinških aktivnosti kojima smo svakodnevno okruženi. U radu je provedeno istraživanje putem platforme Google Forms koje je utemeljeno na dvije hipoteze, od kojih će jedna biti dokazana i opisana.
Abstract (english)
Marketing nowadays has become present in every person's environment. This paper will explore the history, development and the target of marketing, the ways in which marketing works and the issue of various strategies by which marketing reaches consumers. Since nowadays marketing is a very important component of any company or person that wants to make a profit, the paper will describe various techniques that are popular and often used by advertisers. Furthermore, the paper will connect the mentioned hypotheses with the impact on users or consumers. The target of this thesis is to describe marketing strategies and techniques, to define and investigate consumer awareness in the current time and the intensity of the influence of marketing strategies, as well as individual attitudes about the current point of view of marketing activities that we are surrounded by every day. In the paper, research was conducted using the Google Forms platform, which is based on two hypotheses, one of which will be proven and described.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:318523
Study programmeTitle: MA in Management in Culture and Creative Industries (double major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra menadžmenta u kulturi i kreativnim industrijama (magistar/magistra menadžmenta u kulturi i kreativnim industrijama)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-11-04 15:58:40