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undergraduate thesis
Digitalni marketing u ulozi promotora kulture
2022. urn:nbn:hr:251:416779
Landek, Hrvoje
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Landek, H. (2022). Digitalni marketing u ulozi promotora kulture (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:416779

Landek, Hrvoje. "Digitalni marketing u ulozi promotora kulture." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:416779

Landek, Hrvoje. "Digitalni marketing u ulozi promotora kulture." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:416779

Landek, H. (2022). 'Digitalni marketing u ulozi promotora kulture', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:416779

Landek H. Digitalni marketing u ulozi promotora kulture [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2022 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:251:416779

H. Landek, "Digitalni marketing u ulozi promotora kulture", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:251:416779

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Metadata
TitleDigitalni marketing u ulozi promotora kulture
Title (english)Digital marketing in the role of culture promoter
AuthorHrvoje Landek
MentorIva Buljubašić (mentor)
MentorIgor Mavrin (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2022-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
U ovom će se radu približiti sam pojam digitalnog marketinga, kao i komunikacijski alati i tehnike koje čine digitalni marketing. Nadalje, približit će se praksa digitalnog marketinga u kulturi i kulturnim institucijama te na primjerima prikazati uporaba digitalnog marketinga u kulturi i umjetnosti. Pojavom interneta i digitalnih komunikacijskih alata, došlo je do promjene paradigme u načinu komuniciranja i saznavanju informacija, a samim tim i do promjene paradigme u komunikaciji između kulturnih institucija i njihovih posjetitelja. Kako bi kulturne institucije i dalje bile središta umjetnosti i kulture, primorane su koristiti digitalne komunikacijske alate i tehnike.
Abstract (english)
In this paper, the very concept of digital marketing will be approached, as well as the communication tools and techniques that make up digital marketing. Furthermore, the practice of digital marketing in culture and cultural institutions will be brought closer, and the use of digital marketing in culture and art will be shown on examples. With the advent of the Internet and digital communication tools, there has been a paradigm shift in the way of communicating and obtaining information, at the same time a paradigm shift in communication between cultural institutions and their visitors. In order for cultural institutions to continue to be centers of art and culture, they are forced to use digital communication tools and techniques.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:416779
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica kulture, medija i menadžmenta (prvostupnik/prvostupnica kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-09-20 13:53:30