Constantly surrounded by media and social networks calls into question a lot of information that is served to us digitally. This paper deals with the emergence of the media, the way in which they developed and the social networks that we have all come across. Although influential people have always existed, with the advent of social networks their number has grown rapidly and today we can find them in all areas of life. The presence of influencers on social networks brings numerous negative and positive things, and this paper analyzes and shows the way in which a special type of influencer works - mother influencer. Analysis of their profiles on the Instagram social network over a period of seven days revealed several categories that influencer mothers deal with, namely upbringing, family, children, promotion, travel, children's equipment, Q&A and others. The following profiles were analyzed in this research: una.bridged, tanjahrvatin.simicic, strollerica, slavica.de.jong, sladanagrzincic, influ_mama_doris, supermama.sonja and iwaiva. Qualitative content analysis defined the concept of influencer mothers' Instagram activities, analyzed the elements and content of their profiles, as well as the ways in which they act and promote categories related to motherhood and family lifestyle on Instagram. The research concluded that profiles are predominantly active on stories where the categories they deal with are much more extensive and richer in content than posts. We can conclude that mothers on Instagram are very useful, especially for all mothers or those who will become one. The content they offer together with information and advice is positive content that is marketed on social media and their actions are important to the interested group of people who follow them.