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undergraduate thesis
Influencer marketing kao način promoviranja na društvenim mrežama
2022. urn:nbn:hr:251:884873
Perković, Domagoj
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Perković, D. (2022). Influencer marketing kao način promoviranja na društvenim mrežama (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:884873

Perković, Domagoj. "Influencer marketing kao način promoviranja na društvenim mrežama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:884873

Perković, Domagoj. "Influencer marketing kao način promoviranja na društvenim mrežama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:884873

Perković, D. (2022). 'Influencer marketing kao način promoviranja na društvenim mrežama', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 13 March 2023, https://urn.nsk.hr/urn:nbn:hr:251:884873

Perković D. Influencer marketing kao način promoviranja na društvenim mrežama [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2022 [cited 2023 March 13] Available at: https://urn.nsk.hr/urn:nbn:hr:251:884873

D. Perković, "Influencer marketing kao način promoviranja na društvenim mrežama", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:251:884873

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Metadata
TitleInfluencer marketing kao način promoviranja na društvenim mrežama
Title (english)Influencer Marketing as a Way of Promoting on Social Media
AuthorDomagoj Perković
MentorIva Buljubašić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2022-08-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Influencer marketing sveprisutniji je fenomen koji iz dana u dan napreduje i postaje profitabilniji, što ga čini jednim od najpoželjnijih oblika oglašavanja današnjice. Ovaj rad temelji se na proučavanju influencer marketinga kao načina promoviranja na društvenim mrežama. U radu se analiziraju pojava i razvoj društvenih mreža te se daje uvid u marketing na društvenim mrežama prikazujući njegove pozitivne i negativne strane. Posebna je pozornost posvećena influencerima koji su ključni pokretači ovog fenomena, a dana je i analiza odabranih hrvatskih influencera. Naposljetku, iz rada se zaključuje zašto se sve više poslovnih subjekata okreće influencer marketingu te zašto se on smatra prikladnijim oblikom oglašavanja od tradicionalnog marketinga.
Abstract (english)
Influencer marketing is a widespread phenomenon which is developing and becoming more profitable by the day, making it one of the most desirable forms of advertising today. This paper is based on the study of influencer marketing as a way of promotion on social networks. The paper analyzes the emergence and the development of social networks and gives insight into marketing on social networks by showing both the positive and negative sides of it. Special attention is given to influencers who are the key drivers of this phenomenon, as well as to the analysis of selected Croatian influencers. Lastly, the paper provides an answer as to why more and more businesses are shifting their attention to influencer marketing and why this is a more suitable form of advertising rather than traditional marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:884873
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica kulture, medija i menadžmenta (prvostupnik/prvostupnica kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-09-07 16:27:27