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undergraduate thesis
Radio: Kulturalni aspekti razvoja medija
2019. urn:nbn:hr:251:807537
Ćutek, Mario
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Ćutek, M. (2019). Radio: Kulturalni aspekti razvoja medija (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:807537

Ćutek, Mario. "Radio: Kulturalni aspekti razvoja medija." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:807537

Ćutek, Mario. "Radio: Kulturalni aspekti razvoja medija." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:807537

Ćutek, M. (2019). 'Radio: Kulturalni aspekti razvoja medija', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 04 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:807537

Ćutek M. Radio: Kulturalni aspekti razvoja medija [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2019 [cited 2024 December 04] Available at: https://urn.nsk.hr/urn:nbn:hr:251:807537

M. Ćutek, "Radio: Kulturalni aspekti razvoja medija", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:251:807537

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Metadata
TitleRadio: Kulturalni aspekti razvoja medija
Title (english)Radio: Cultural Aspects of Media Development
AuthorMario Ćutek
MentorTatjana Ileš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2019-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Mass Media
Abstract
U ovom će se radu propitivati uloga radija kao medija u komercijaliziranom medijskom prostoru kroz aspekte kulturalnog razvoja i posebice, značaj i utjecaj radija na sredinu i ljude kroz analizu formatiranog radijskog programa. U početnom dijelu rada, prikazat će se osnovna koncepcija i značaj radija u kulturalnim aspektima razvoja radija kao medija. Nadalje, kroz teorijski i empirijski pristup ovaj rad će komparativnom metodologijom pružiti uvid u različitosti i sličnosti radijskog programa, prije i nakon formatiranja. Pritom će se u obzir uzeti program kao cjelina, ali i pojedini radijski sadržaji, kako bi se dodatno ukazalo na različitosti formatiranog i neformatiranog radija. O ulozi radio voditelja u motiviranju slušatelja kroz kontakt program i govornim stilovima koji se koriste u pojedinim segmentima radijskih sadržaja te važnosti odabrane glazbe u završnom dijelu rada, potvrđuje se teza, kako prezasićenost različitim sadržajima može biti kontraproduktivna i izazvati odbojnost slušatelja prema programu pojedinih radio-postaja, samim tim, padom slušanosti i manjim ukupnim prihodima tj. profitom komercijalnih radio-postaja.
Abstract (english)
In this thesis will be questioned a role of radio as a media in a commercialized media-space, through the aspects of cultural development, and esspecially, significance and influence of radio on the society and people through the analysis of formated radio-program. In the begining, through theoretical and empirical approach, this work will through comparative methodology provide an insight into differences and similarities of radio-program, before and after formating. This will take into account the program as a whole, as well as individual radio content, in order to further highlight the diversity of formatted and unformatted radio. About role of the radio presenter in motivating the listener through contact program and speech styles used in certain segments of radio content and the importance of the selected music in the final part of the work, confirms the thesis that over-saturation with different content can be counterproductive and cause the listener's repulsion towards the program of individual radio stations, consequently, a decrease in listenership and lower total revenues, ie, the profit of commercial radio stations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:807537
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2020-01-24 10:21:31