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undergraduate thesis
Povreda atorskih prava prilikom online oglašavanja
2022. urn:nbn:hr:251:803894
Rimac, Dora
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Rimac, D. (2022). Povreda atorskih prava prilikom online oglašavanja (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:803894

Rimac, Dora. "Povreda atorskih prava prilikom online oglašavanja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:803894

Rimac, Dora. "Povreda atorskih prava prilikom online oglašavanja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:803894

Rimac, D. (2022). 'Povreda atorskih prava prilikom online oglašavanja', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 01 March 2025, https://urn.nsk.hr/urn:nbn:hr:251:803894

Rimac D. Povreda atorskih prava prilikom online oglašavanja [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2022 [cited 2025 March 01] Available at: https://urn.nsk.hr/urn:nbn:hr:251:803894

D. Rimac, "Povreda atorskih prava prilikom online oglašavanja", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:251:803894

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Metadata
TitlePovreda atorskih prava prilikom online oglašavanja
AuthorDora Rimac
MentorTomislav Dagen (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2022, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
U digitalno doba rijetko se obraća pažnja na autorska prava i zaštitu autora, posebno kada je riječ o oglašavanju preko društvenih mreža, preuzimanju sadržaja korisnika društvenih mreža za reklamiranjem kompanija ili ostalim oblicima više ili manje očitog on-line oglašavanja poput npr, pop-up reklama. Nerijetko dolazi do kršenja autorskih prava u digitalnom okruženju, a rješenja se trebaju pronaći u međunarodnim, europskim i hrvatskim pravnim rješenjima. Pravne regulacije Republike Hrvatske,... More Europske unije pa tako i svijeta sve su bliže dolaženju do ujednačavanja zakonskih regulacija ove problematike, no zbog brzo promjenjivih mogućnosti tehnologije živimo u vremenu sudskih presedana u ovome području. U ovome radu biti će analizirani osnovni pojmovi zakonske regulacije autorskih prava, načini zaštite autorskih prava te će se obraditi slučajevi u kojima su takve zaštite implementirane. Cilj istraživačkog dijela rada je ispitati razinu upoznatosti uživatelja autorskih prava i drugih zaposlenih u oglašavanju, marketingu ili nekim drugim srodnim područjima u Republici Hrvatskoj s pojmom autorskog prava i njegove zaštite. Očekivani znanstveni doprinos se ogleda u uspostavljanju razine upoznatosti glavnih aktera u marketingu i oglašavanju s pojmovima autorskih prava i njihove zaštite te detektiranju glavnih problema u tom području, kao i prijedlog mogućih rješenja za budućnost. Less
Abstract (english)
In todays digital age, attention is rarely paid to copyright and author protection, especially when it comes to advertising on social media, downloading content from social media users to advertise companies or other forms of more or less obvious online advertising such as pop-up advertising. . Copyright infringement often occurs in the digital environment, and solutions should be found in international, European and Croatian legal solutions. Legal regulations of the Republic of Croatia,... More the European Union and thus the world are getting closer to harmonizing legal regulations on this issue, but due to the rapidly changing possibilities of technology,, we lare living in a time of court precedents in this field. This paper will analyze the basic concepts of legal regulation of copyright, ways of copyright protection and will deal with cases in which such protections are implemented. The aim of the research part of the paper is to examine the level of familiarity of copyright users and other employees in advertising, marketing or some other related fields in the Republic of Croatia with the concept of copyright and its protection. The expected scientific contribution is reflected in establishing the level of familiarity of the main actors in marketing and advertising with the concepts of copyright and their protection and detecting the main problems in this area, as well as proposing possible solutions for the future. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:803894
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-03-15 15:33:21
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