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master's thesis
Analiza sadržaja Instagram profila - pojavnost hashtagova i boja
2021. urn:nbn:hr:251:133926
Gluhaković, Ena
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Gluhaković, E. (2021). Analiza sadržaja Instagram profila - pojavnost hashtagova i boja (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:133926

Gluhaković, Ena. "Analiza sadržaja Instagram profila - pojavnost hashtagova i boja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:251:133926

Gluhaković, Ena. "Analiza sadržaja Instagram profila - pojavnost hashtagova i boja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:251:133926

Gluhaković, E. (2021). 'Analiza sadržaja Instagram profila - pojavnost hashtagova i boja', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:133926

Gluhaković E. Analiza sadržaja Instagram profila - pojavnost hashtagova i boja [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2021 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:251:133926

E. Gluhaković, "Analiza sadržaja Instagram profila - pojavnost hashtagova i boja", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:251:133926

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Metadata
TitleAnaliza sadržaja Instagram profila - pojavnost hashtagova i boja
Title (english)Instagram profile content analysis - appearence of hashtags and colors
AuthorEna Gluhaković
MentorToni Podmanicki (mentor)
MentorSnježana Barić-Šelmić (komentor)
Committee memberToni Podmanicki (predsjednik povjerenstva)
Committee memberSnježana Barić-Šelmić (član povjerenstva)
Committee memberIva Buljubašić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Živimo u vremenu novih novih medija, a društvene mreže čine veliki dio toga. Instagram je prepoznat kao jedna od najkorištenijih i najutjecajnijih društvenih mreža na kojoj se promovira isključivo vizualni sadržaj. Digitalne ilustracije su pronašle svoje mjesto u tom svijetu vizuala. Kakvi su to vizuali koji se nalaze na Instagramu, odnosno kojim bojama su 'bojani', na koji način se prezentiraju te kako izgledaju na instagram profilima, na ta pitanja ovaj rad pokušat će dati odgovore. Cilj ovog rada i istraživanja je pokazati koje boje, da li one tople ili hladne, doprinose većem broju likeova, u smislu privlačenja pozornosti. Hoće li vizuali na kojima prevladavaju tople boje imati više likeova nego oni na kojima prevladavaju hladne boje? Analizom sadržaja pokušat će se analizirati uzorkovani profili, iako ovaj parametar nikako ne možemo uzeti kao jedini ili pak glavni čimbenik pri određivanju broja likeova. Osim toga analizirat će se koji tipovi tekstualnih znakova, odnosno hashtagova, pomažu pri snažnijoj distribuciji odnosno, donose objavljeni sadržaj prema ciljanoj publici. Osnovna hipoteza da tople boje doprinose većem broju likeova, jer potiču na akciju, bit će analizirana na odabranom uzorku od 100 ilustracija od 10 odabranih autora, gdje na jednoj polovici ilustracija dominiraju tople, a na drugoj hladne boje. Na istom će uzorku biti analizirani i tipovi hashtagova koji više prikupljaju, te donose objavljeni sadržaj.
Abstract (english)
We live in a time of new new media, and social networks make up a big part of it. Instagram is recognized as one of the most used and influential social networks where exclusively visual content is promoted. Digital illustrations have found their place in this world of visuals. What kind of visuals are on Instagram, ie what colors are 'colored', how they are presented and how they look on Instagram profiles, this paper will try to answer these questions. The aim of this paper and research is to show which colors, whether warm or cool, contribute to a larger number of likes, in terms of attracting attention. Will visuals dominated by warm colors have more likes than those dominated by cool colors. Content analysis will try to analyze the sampled profiles, although this parameter can by no means be taken as the only or main factor in determining the number of likes. In addition, it will be analyzed which types of text characters, ie hashtags, help with stronger distribution, ie, bring the published content to the target audience. The basic hypothesis that warm colors contribute to more likes because they encourage action, will be analyzed on a selected sample of 100 illustrations from 10 selected authors, where one half of the illustrations are dominated by warm and the other by cool colors. On the same sample will be analyzed the types of hashtags that gather more and bring the published content.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:133926
Study programmeTitle: MA in Media and Public Relations (single major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra medija i odnosa s javnošću (magistar/magistra medija i odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-26 15:39:28