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master's thesis
Analiza poslovnih modela i ekonomskog okruženja: Japan Tobacco International
2020. urn:nbn:hr:251:929930
Hampshire, Tea
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Hampshire, T. (2020). Analiza poslovnih modela i ekonomskog okruženja: Japan Tobacco International (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:929930

Hampshire, Tea. "Analiza poslovnih modela i ekonomskog okruženja: Japan Tobacco International." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:929930

Hampshire, Tea. "Analiza poslovnih modela i ekonomskog okruženja: Japan Tobacco International." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:929930

Hampshire, T. (2020). 'Analiza poslovnih modela i ekonomskog okruženja: Japan Tobacco International', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:929930

Hampshire T. Analiza poslovnih modela i ekonomskog okruženja: Japan Tobacco International [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:251:929930

T. Hampshire, "Analiza poslovnih modela i ekonomskog okruženja: Japan Tobacco International", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:929930

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Metadata
TitleAnaliza poslovnih modela i ekonomskog okruženja: Japan Tobacco International
Title (english)Analysis of business models and economic environment: Japan Tobacco International
AuthorTea Hampshire
MentorIvana Bestvina Bukvić (mentor)
Committee memberMarija Šain (predsjednik povjerenstva)
Committee memberMarta Borić Cvenić (član povjerenstva)
Committee memberIvana Bestvina Bukvić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-10-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poslovni subjekti ne mogu ostvariti konkurentnost i uspješnost na tržištu bez dobro osmišljenog i uspješno izvedivog poslovnog modela. Trenutačno, JTI zauzima poziciju kao četvrta najuspješnija duhanska kompanija u svijetu zahvaljujući svom uspješnom poslovnom modelu. Duhanske kompanije su jedne od najprofitabilnijih industrija u svijetu s velikom godišnjom zaradom. No, dolazi do velike promjene u duhanskom svijetu te poskupljenje cijena duhanskih proizvoda, jače regulatorne mjere vrše pritisak na duhansku industriju te duhanski divovi traže nove pravce kako bi zadovoljili potrebe svojih korisnika. Duhanski proizvodi sa smanjenim rizikom štetnosti postaju sve traženiji, svijetom je zavladao novi trend tzv. vaping-a. U ovom radu prikazani su mogući poslovni modeli kao i model poslovanja Japan Tobacco International-a. Cilj rada je prikazati na koji način JTI odgovara na nove potrebe korisnika i kako uz pomoć inovativnog poslovnog modela JTI odražava konkurentsku prednost.
Abstract (english)
Business subjects cannotachivecompetitionandperformance on themarketwithout a goodand a doablebusiness model. Currently, JTI holds the position as the fourth leading tobacco company in the world thanks to their successfulbusiness model. Tobacco Companies are one ofthe most profitableindustriesintheworldwithbigyearlyrevenues. But, there are bigchangescominginthe Tobacco worldandprices for tobaccoproducts are goingup, stronger regulator measures are instore for Tobacco industriesso, Tobacco ginats are looking for newways to satisfytheirconsumersneeds. Tobacco products with reduced risk are more and more demanded on the market, the world is taken by the new trend, so called vaping. In thispaper are shownpossibllebusinessmodelsas well as Japan Tobacco Business model. Main focus of this paperis to showhow JTI answers to the new costumers demandes and how with the help of inovative business model JTI holds competence in front of his rivals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:929930
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-05-17 11:04:21