prikaz prve stranice dokumenta Marketinški miks u kulturi
  Download
PDF 558.74 KB
undergraduate thesis
Marketinški miks u kulturi
2018. urn:nbn:hr:251:638635
Ašenbrener, Josipa
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

Ašenbrener, J. (2018). Marketinški miks u kulturi (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:638635

Ašenbrener, Josipa. "Marketinški miks u kulturi." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:638635

Ašenbrener, Josipa. "Marketinški miks u kulturi." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:638635

Ašenbrener, J. (2018). 'Marketinški miks u kulturi', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 04 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:638635

Ašenbrener J. Marketinški miks u kulturi [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2018 [cited 2024 December 04] Available at: https://urn.nsk.hr/urn:nbn:hr:251:638635

J. Ašenbrener, "Marketinški miks u kulturi", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:251:638635

Please login to the repository to save this object to your list.
Metadata
TitleMarketinški miks u kulturi
Title (english)Marketing Mix with focus on culture
AuthorJosipa Ašenbrener
MentorIva Buljubašić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema je ovog završnog rada Marketinški miks sa osvrtom na kulturu. Biti konkurentniji u današnjem poslovnom svijetu izazovan je i težak zadatak. Takav problem u kulturi još je i veći. Stalna komunikacija sa potrošačima neophodna je, postavljanjem kvalitetnog marketinškog miksa moguće je ući u svijest potrošača i dugo se zadržati ondje. Ovim radom pokušava se pojasniti važnost marketinškog miksa, koja se sve veća, posebice u kulturi. Proizvod se ne može prodati bez cijene. Da bi se što bolje prodao, potrebna je dobra promocija. Distribucija je nešto čime se omogućava što veći mogući broj kupaca.
Abstract (english)
The theme of this term paper is a Marketing Mix with a focus on culture. Being more competitive in today's business world is challenging. Such a problem in culture is even greater. Permanent communication with consumers is indispensable, by setting up a quality marketing mix, it is possible to become aware of the consumer and stay there long. This paper tries to clarify the importance of a marketing mix that is growing, especially in culture. The Product can not be sold without the Price. To be sold better, a good Promotion is needed. Distribution is something that allows as many customers as possible.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:638635
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-28 10:59:44