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master's thesis
Persuazija u javnoj komunikaciji
2018. urn:nbn:hr:251:812912
Bošnjak, Amalija
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Bošnjak, A. (2018). Persuazija u javnoj komunikaciji (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:812912

Bošnjak, Amalija. "Persuazija u javnoj komunikaciji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:812912

Bošnjak, Amalija. "Persuazija u javnoj komunikaciji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:812912

Bošnjak, A. (2018). 'Persuazija u javnoj komunikaciji', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:812912

Bošnjak A. Persuazija u javnoj komunikaciji [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2018 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:251:812912

A. Bošnjak, "Persuazija u javnoj komunikaciji", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:251:812912

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Metadata
TitlePersuazija u javnoj komunikaciji
AuthorAmalija Bošnjak
MentorMarija Erl Šafar (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2018-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Persuazija je proces koji se u javnoj komunikaciji implementira u govor radi postizanja promjene stava drugih. Stoga je glavni cilj ovoga rada pojasniti kako se oblikuju persuazivne poruke u javnoj komunikaciji te u kojoj mjeri govornici koriste metode i zakone persuazije na verbalnoj i neverbalnoj retoričkoj razini. Neizravna je zadaća rada promicanje slojevitosti i važnosti javnih govora. U teorijskom dijelu predočuje se dioba komunikacije, konteksti komunikacije s posebnim osvrtom na javnu komunikaciju te načini tvorbe persuazivne poruke, odnosno govora. Zato će građu u analizi činiti tri glasovita govora triju posljednjih američkih predsjednika. Pomoću tih će se govora utvrditi što je najfrekventnije uporabljeno na verbalnoj, a što na neverbalnoj retoričkoj razini. Na kraju će biti govora o tome mogu li se persuazija i javna komunikacija promatrati odvojeno te kolika je zbilja snaga persuazije u javnim govorima.
Abstract (english)
Persuasion is a process in public communication that is implemented in a speech in order to achieve an attitude change in others. Therefore, the main goal of this paper is to explain how persuasive messages in public communication are formed and to which extent the speakers use persuasion methods and laws on a verbal and non-verbal rhetorical level. The indirect task of the paper is the promoting of the complexity and importance of public speeches. The theoretical part points out the division of communication, contexts of communication with a special review of public communication and how a persuasive message, speech respectively is created. That is why the analysis material consist of three famous speeches of the last three American presidents. With the help of these speeches will be determined what is most frequently used on a verbal and what on a non-verbal rhetorical level. In the end, it will discuss if persuasion and public communication can be observed separately and what the real strength of persuasion in public speeches is.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:812912
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Librarian Science
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-01-24 09:54:14