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undergraduate thesis
Društvene mreže kao marketing kanali
2020. urn:nbn:hr:251:116481
Klarić, Sara
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

Klarić, S. (2020). Društvene mreže kao marketing kanali (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:116481

Klarić, Sara. "Društvene mreže kao marketing kanali." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:116481

Klarić, Sara. "Društvene mreže kao marketing kanali." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:116481

Klarić, S. (2020). 'Društvene mreže kao marketing kanali', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 02 April 2023, https://urn.nsk.hr/urn:nbn:hr:251:116481

Klarić S. Društvene mreže kao marketing kanali [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2023 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:251:116481

S. Klarić, "Društvene mreže kao marketing kanali", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:116481

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Metadata
TitleDruštvene mreže kao marketing kanali
Title (english)Social networks as marketing channels
AuthorSara Klarić
MentorIva Buljubašić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Društvene mreže kao izraz u ljudskom govoru postoje već dugi niz godina, no ono što je novo jest značenje i naša percepcija toga izraza. Danas se pod tim pojmom podrazumijevaju online društvene mreže, koje su u posljednje vrijeme postale središte naših života i naš glavni izvor zabave i dobivanja informacija. Ubrzana digitalizacija svijeta oko nas sa sobom nosi različite promjene, ali i zahtjeve u pristupu koje moramo ispuniti ukoliko želimo uspješno funkcionirati ne samo kao član društva, već i kao tržišni konkurent. Za svako uspješno poslovanje bitna je dobra promocija, a u ovome radu predstavljene su opcije i prednosti marketinga na društvenim mrežama. Svaka društvena mreža ima određeni potencijal koji poduzeća ili pojedinci mogu iskoristiti za svoj poslovni napredak, a taj potencijal opisan je za neke od trenutačno najpopularnijih društvenih mreža u svijetu. Cilj ovoga rada približiti je korištenje tih društvenih mreža u poslovnom smislu i pružiti izvor informacija o novom digitalnom svijetu za koji još uvijek nema dovoljno stručne literature na hrvatskom jeziku.
Abstract (english)
The term social networks has been a part of our speech for years, yet it is the meaning and our perception of the term that has changed recently. Today, the term refers to online social networks, which have become central to our lives – our primary source of entertainment and information. As the world around is undergoing a rapid digital transformation, we are facing various changes and demands we must meet to function successfully, not only as members of society but also as market competitors. A good promotion is essential to any business success; this thesis thus introduces options and benefits of social media marketing. Since all social networks carry the potential of impacting a company’s business development as well as an individual’s career development, this thesis lays out the possible potential of the most popular social networks worldwide. By doing so, it aims to introduce a model of using the above-mentioned social networks for business purposes, as well as to offer insights into the new digital world still fairly limited in the Croatian academic literature.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:116481
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-20 13:53:14